{"id":18,"date":"2022-02-15T09:20:43","date_gmt":"2022-02-15T08:20:43","guid":{"rendered":"https:\/\/kampanj.di.se\/accenture\/?page_id=18"},"modified":"2022-04-19T13:40:06","modified_gmt":"2022-04-19T11:40:06","slug":"saknas-tydlig-ledare-inom-miljofordon","status":"publish","type":"page","link":"https:\/\/kampanj.di.se\/accenture\/","title":{"rendered":"Det saknas tydlig ledare inom milj\u00f6fordon"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/02\/car-drive-field.jpg&#8221; background_position=&#8221;bottom_center&#8221; background_enable_video_mp4=&#8221;off&#8221; background_video_width=&#8221;100%&#8221; height=&#8221;100vh&#8221; background_last_edited=&#8221;off|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; background_enable_image_phone=&#8221;off&#8221; background_video_mp4_phone=&#8221;https:\/\/kampanj.di.se\/sts-alpresor\/wp-content\/uploads\/2021\/08\/Bad-Gastein-4k-mobile.mp4&#8243; background_enable_video_mp4_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; position_origin_r=&#8221;bottom_right&#8221; vertical_offset=&#8221;60px&#8221; vertical_offset_tablet=&#8221;&#8221; vertical_offset_phone=&#8221;4rem&#8221; vertical_offset_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h1>Det saknas tydlig ledare inom milj\u00f6fordon<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h1>Det saknas tydlig ledare inom milj\u00f6fordon<\/h1>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Benton Sans Cond Black|||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;67px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||12px|||&#8221; custom_padding=&#8221;||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;58px&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_text_shadow_style=&#8221;preset3&#8243; header_text_shadow_color=&#8221;rgba(0,0,0,0.5)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Det saknas tydlig ledare<br \/>\ninom milj\u00f6fordon<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#ingress&#8221; button_text=&#8221;%22&#8243; button_alignment=&#8221;center&#8221; module_class=&#8221;radioknapp&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_border_width=&#8221;1.5px&#8221; button_border_radius=&#8221;50%&#8221; button_font=&#8221;Elegant Icons||||||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|12px||12px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Meny&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#a7100c&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;900px&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; custom_padding_tablet=&#8221;10px||10px||true|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; admin_label=&#8221;Kap 1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_menu menu_id=&#8221;13&#8243; active_link_color=&#8221;#FFFFFF&#8221; dropdown_menu_bg_color=&#8221;rgba(0,0,0,0.62)&#8221; dropdown_menu_line_color=&#8221;RGBA(0,0,0,0)&#8221; dropdown_menu_text_color=&#8221;#FFFFFF&#8221; mobile_menu_bg_color=&#8221;#000000&#8243; mobile_menu_text_color=&#8221;#FFFFFF&#8221; menu_icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Benton Sans|||on|||||&#8221; menu_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Artikel\/text 1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;60px||60px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|150px|19px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;ingress&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;di-benton-bold||||||||&#8221; header_3_text_color=&#8221;#222222&#8243; header_3_font_size=&#8221;19px&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;||22px|||&#8221; custom_padding_tablet=&#8221;||22px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.15)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Tv\u00e5 av tre bilk\u00f6pare s\u00e4tter h\u00e5llbarhet fr\u00e4mst och de \u00e4r dessutom beredda att betala mer f\u00f6r en bil som drivs av annat \u00e4n fossila drivmedel. Det visar en rapport fr\u00e5n Accenture.<br \/>\u2013 Det \u00e4r dags f\u00f6r bilindustrin att verkligen st\u00e4lla om nu, de som v\u00e4ntar kommer att halka efter s\u00e4ger Sofia Donaldson, ansvarig f\u00f6r Accentures aff\u00e4rsomr\u00e5de Automotive and Mobility.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;di-benton-bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size=&#8221;24px&#8221; custom_margin=&#8221;-11px|||||&#8221; custom_padding=&#8221;19px|||||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I m\u00e5nga \u00e5r har bilbranschen levt efter ett antal myter n\u00e4r det g\u00e4ller h\u00e5llbarhet. Man har trott att kunderna egentligen inte \u00e4r s\u00e5 intresserade av h\u00e5llbarhet, att bilar som k\u00f6rs p\u00e5 nya drivmedel \u00e4r f\u00f6r dyra, och att klassiska bensinbilar \u00e4r nyckeln till int\u00e4kter ett l\u00e5ngt tag fram\u00f6ver.<\/p>\n<p><a href=\"https:\/\/www.accenture.com\/se-en\/insights\/automotive\/busting-automotive-sustainability-myths?c=acn_glb_fabricoftheindumediarelations_12362407&amp;n=mrl_0921\" target=\"_blank\" rel=\"noopener\"><strong>L\u00e4s mer: Sl\u00e5 h\u00e5l p\u00e5 myter om milj\u00f6fordon<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Men de har haft fel. Enligt en ny rapport fr\u00e5n Accenture \u2013 d\u00e4r 8&nbsp;500 bilf\u00f6rare intervjuats p\u00e5 stora marknader som USA, Kina och Italien &#8211; \u00e4r de h\u00e4r myterna just myter, och inneh\u00e5llet i dem \u00e4r i princip helt obsolet. Ist\u00e4llet visar unders\u00f6kningen att hela 64 procent av bilf\u00f6rarna klassar sig sj\u00e4lva som mycket bekymrade \u00f6ver milj\u00f6n, och det g\u00e4ller alla \u00e5ldersgrupper och alla inkomstkategorier.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image title_text=&#8221;sofia-donaldson-1&#8243; src_tablet=&#8221;&#8221; src_phone=&#8221;&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/02\/sofia-donaldson-1.jpg&#8221; custom_margin=&#8221;||7px|||&#8221; custom_css_main_element=&#8221;height:285px;||width:auto;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221; custom_css_main_element_tablet=&#8221;height:350px;||width:auto;&#8221; custom_css_main_element_phone=&#8221;height:250px;||width:auto;&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans||||||||&#8221; text_text_color=&#8221;#adadad&#8221; text_font_size=&#8221;15px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Sofia Donaldson.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_text_color=&#8221;#017DFC&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;di-benton-bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size=&#8221;24px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u2013 Det h\u00e4r visar att bilf\u00f6retagens m\u00e5lgrupp \u00e4r mycket mer h\u00e5llbarhetsdriven \u00e4n vad industrin har insett, s\u00e4ger Sofia Donaldson.<\/p>\n<p>\u2013 Dessutom visar rapporten att \u00e4ven bland de konsumenter som sj\u00e4lva s\u00e4ger att de inte bryr sig s\u00e4rskilt mycket om milj\u00f6n \u00e4r det en klar majoritet som hellre vill k\u00f6pa en bil som drivs p\u00e5 nya br\u00e4nslen n\u00e4sta g\u00e5ng det \u00e4r dags f\u00f6r dem att byta.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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module_class=&#8221;et-readmore-toggle&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;top_right&#8221; position_origin_r=&#8221;top_right&#8221; vertical_offset=&#8221;81px&#8221; horizontal_offset=&#8221;21px&#8221; vertical_offset_tablet=&#8221;50px&#8221; vertical_offset_phone=&#8221;0px&#8221; vertical_offset_last_edited=&#8221;on|desktop&#8221; horizontal_offset_tablet=&#8221;30px&#8221; horizontal_offset_phone=&#8221;0px&#8221; horizontal_offset_last_edited=&#8221;on|phone&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;bottom_center&#8221; position_origin_a_last_edited=&#8221;on|phone&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;bottom_right&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; 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header_2_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Benton Sans bold||||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;43px&#8221; header_3_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;right&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_align_tablet=&#8221;right&#8221; header_3_text_align_phone=&#8221;center&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;36px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;1.2em&#8221; header_3_line_height_phone=&#8221;1.1em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;right&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; header_3_text_shadow_style=&#8221;preset3&#8243; header_3_text_shadow_blur_strength=&#8221;0.6em&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;0.46em&#8221; header_3_text_shadow_blur_strength_phone=&#8221;&#8221; header_3_text_shadow_blur_strength_last_edited=&#8221;on|tablet&#8221; header_3_text_shadow_color_tablet=&#8221;#000000&#8243; header_3_text_shadow_color_phone=&#8221;&#8221; header_3_text_shadow_color_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\u201dBilar som drivs av alternativa drivmedel \u00e4r framtiden\u201d<\/h3>\n<p>&#8211; Sofia Donaldson<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Artikel\/text 1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;60px||60px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|1px||auto||&#8221; custom_padding=&#8221;0px|150px|19px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>M\u00e5nga beredda att betala mer<\/h2>\n<p>Rapporten visar ocks\u00e5 att v\u00e4ldigt m\u00e5nga konsumenter \u00e4r beredda att betala mer f\u00f6r en s\u00e5 kallad NEV (New Energy Vehicle) \u00e4n f\u00f6r ett fordon som enbart drivs av fossila br\u00e4nslen.<\/p>\n<p>\u2013 Att ta fram nya drivmedel och fordon kr\u00e4ver stora investeringar i forskning och utveckling, men de h\u00e4r siffrorna visar tydligt att det finns en acceptans f\u00f6r att betala en premie f\u00f6r milj\u00f6fordon och bilar som drivs p\u00e5 nya br\u00e4nslen, konstaterar Sofia Donaldson.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image title_text=&#8221;car-factory&#8221; src_tablet=&#8221;&#8221; src_phone=&#8221;&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/02\/car-factory.jpg&#8221; custom_margin=&#8221;7px||7px||false|false&#8221; custom_css_main_element=&#8221;height:255px;||width:auto;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221; custom_css_main_element_tablet=&#8221;height:350px;||width:auto;&#8221; custom_css_main_element_phone=&#8221;height:250px;||width:auto;&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Och de h\u00e4r investeringarna beh\u00f6vs. F\u00f6r unders\u00f6kningen visar ocks\u00e5 att konsumenterna anser att inget varum\u00e4rke \u00e4r ledande p\u00e5 marknaden n\u00e4r det g\u00e4ller milj\u00f6fordon. 97 procent av de h\u00e5llbarhetsmedvetna kunderna skulle inte tveka att byta till ett annat m\u00e4rke f\u00f6r att f\u00e5 en mer milj\u00f6v\u00e4nlig bil.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|1px||auto||&#8221; custom_padding=&#8221;19px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u2013 Det h\u00e4r \u00e4r b\u00e5de en piska och en morot f\u00f6r industrin. Eftersom det inte finns n\u00e5gon uttalad ledare g\u00e4ller det att satsa, ta fram bra produkter och sprida k\u00e4nnedom om vad man erbjuder. Vi ser dessutom att bilkonsumenterna har en f\u00f6rv\u00e5nansv\u00e4rt l\u00e5g lojalitet till varum\u00e4rken s\u00e5 den biltillverkare som har n\u00e5got b\u00e4ttre att erbjuda har mycket att vinna. Och tv\u00e4rtom, h\u00e5ller man tillbaka nu, finns risken att man f\u00f6rlorar.<\/p>\n<p>Att milj\u00f6anpassa produktutbudet, blir dessutom avg\u00f6rande f\u00f6r framtida f\u00f6rs\u00e4ljning, eftersom rapporten ocks\u00e5 visar att myten som s\u00e4ger att bensinbilar \u00e4r avg\u00f6rande f\u00f6r framtida int\u00e4kter en l\u00e5ng tid fram\u00f6ver ocks\u00e5 verkar vara felaktig. N\u00e4rmare 73 procent av de h\u00e5llbarhetsmedvetna konsumenterna s\u00e4ger att de kommer att f\u00f6redra ett NEV-fordon n\u00e4sta g\u00e5ng de byter bil, och 54 procent av de som inte bryr sig lika mycket om h\u00e5llbarhet s\u00e4ger samma sak.<\/p>\n<p>\u2013 Bilar som drivs av alternativa drivmedel \u00e4r framtiden, och fordonstillverkarna m\u00e5ste f\u00f6rst\u00e5 att de beh\u00f6ver ha en tydlig \u201droadmap\u201d f\u00f6r hur \u00f6verg\u00e5ngen till nya drivmedel ska se ut.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|3px||auto||&#8221; custom_padding=&#8221;28px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Publico Text bold||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;#a7100c&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;30px|30px|15px|30px|false|true&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Fem myter om h\u00e5llbara bilk\u00f6p som spr\u00e4cks av rapporten<\/h2>\n<ul>\n<li><strong>Myt 1:<\/strong> f\u00e5 bilf\u00f6rare bryr sig om h\u00e5llbarhet<\/li>\n<li><strong>Myt 2:<\/strong> bilar med f\u00f6rbr\u00e4nningsmotor \u00e4r viktiga f\u00f6r framtida intj\u00e4ning<\/li>\n<li><strong>Myt 3:<\/strong> h\u00e5llbara fordon \u00e4r f\u00f6r dyra<\/li>\n<li><strong>Myt 4:<\/strong> bilf\u00f6rare bryr sig mer om bekv\u00e4mlighet<\/li>\n<li><strong>Myt 5:<\/strong> Tesla uppfattas som ledande n\u00e4r det g\u00e4ller h\u00e5llbarhet.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image title_text=&#8221;woman-car_highres&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; background_image=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/02\/woman-car_highres.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; height=&#8221;700px&#8221; height_tablet=&#8221;500px&#8221; height_phone=&#8221;400px&#8221; height_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; parallax_tablet=&#8221;off&#8221; parallax_method_tablet=&#8221;on&#8221; parallax_method_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Artikel\/text 1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;60px||60px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|1px||auto||&#8221; custom_padding=&#8221;0px|150px|29px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Behov av nya aff\u00e4rsmodeller<\/h2>\n<p>Men det \u00e4r inte bara nya bilmodeller som beh\u00f6vs, det finns \u00e4ven ett behov av nya aff\u00e4rsmodeller.<\/p>\n<p>\u2013 Det r\u00e4cker inte att s\u00e4lja bilar, utan framtiden \u00e4r \u00e4ven att s\u00e4lja tj\u00e4nster. Alla beh\u00f6ver inte \u00e4ga en egen bil, men alla har behov av transportl\u00f6sningar. Biltillverkarna m\u00e5ste se \u00f6ver hela ekosystemet som kan utvecklas runt nyttjandet av bilen, och f\u00f6r att bli ledande \u00e4r det b\u00e5de nya modeller som drivs av alternativa drivmedel och nya aff\u00e4rsmodeller som beh\u00f6vs.<\/p>\n<p><a href=\"https:\/\/www.accenture.com\/se-en\/insights\/automotive\/busting-automotive-sustainability-myths?c=acn_glb_fabricoftheindumediarelations_12362407&amp;n=mrl_0921\" target=\"_blank\" rel=\"noopener\"><strong>L\u00e4s mer: Sl\u00e5 h\u00e5l p\u00e5 myter om milj\u00f6fordon<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Samtidigt kr\u00e4ver en \u00f6verg\u00e5ng fr\u00e5n f\u00f6rbr\u00e4nningsmotorn till andra drivmedel att en helt ny infrastruktur byggs upp, n\u00e5got som kr\u00e4ver politiska satsningar som kan ta tid att implementera. Trots det menar Sofia Donaldson att det inte \u00e4r l\u00e4ge f\u00f6r bilindustrin att v\u00e4nta och se vad som h\u00e4nder.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image title_text=&#8221;sofia-donaldson-2&#8243; src_tablet=&#8221;&#8221; src_phone=&#8221;&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/02\/sofia-donaldson-2.jpg&#8221; background_position=&#8221;center_left&#8221; custom_margin=&#8221;7px||7px||false|false&#8221; custom_css_main_element=&#8221;height:230px;||width:auto;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;height:350px;||width:auto;&#8221; custom_css_main_element_phone=&#8221;height:250px;||width:auto;&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|1px||auto||&#8221; custom_padding=&#8221;19px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u2013 Det \u00e4r absolut inte l\u00e4ge att h\u00e5lla tillbaka och tro att det finns gott om tid att v\u00e4nta p\u00e5 politiska beslut. Bilk\u00f6parna vill ha det h\u00e4r nu, och de \u00e4r som sagt inte fr\u00e4mmande f\u00f6r att byta till andra m\u00e4rken.<\/p>\n<p>F\u00f6rhoppningen fr\u00e5n Sofia Donaldsons sida \u00e4r att rapporten ska hj\u00e4lpa industrin att tydligare f\u00e5 insyn i konsumenternas preferenser och att de ska inse att det \u00e4r nu som g\u00e4ller.<\/p>\n<p>\u2013 Jag \u00e4r positivt \u00f6verraskad av den h\u00e4r unders\u00f6kningens resultat. Att det fanns ett tydligt h\u00e5llbarhetst\u00e4nk bland bilk\u00f6pare visste jag, men att en s\u00e5dan tydlig majoritet vill ha h\u00e5llbara bilar och \u00e4r beredda att betala premium f\u00f6r det, och till och med \u00e4r beredda att acceptera att bilen kanske inte har samma prestanda som annars, det gl\u00e4der mig. Det finns hopp.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|3px||auto||&#8221; custom_padding=&#8221;28px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ol_position=&#8221;outside&#8221; ol_item_indent=&#8221;16px&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Publico Text bold||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;#a7100c&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;30px|30px|10px|30px|false|true&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Fyra tips till fordonsindustrin<\/h2>\n<ol>\n<li><strong>Utveckla produktportf\u00f6ljen.<\/strong> Utveckla produktportf\u00f6ljen mot fordon som inte drivs av fossila br\u00e4nslen, samt f\u00f6rb\u00e4ttra den digitala upplevelsen genom hela k\u00f6presan f\u00f6r att m\u00f6ta k\u00f6parnas f\u00f6r\u00e4ndrade krav.<\/li>\n<li><strong>Integrera h\u00e5llbarhet.<\/strong> Integrera h\u00e5llbarhet i hela kundens upplevelse, inte bara i fordonet.<\/li>\n<li><strong>F\u00f6r\u00e4ndra kommunikationen.<\/strong> Inkorporera h\u00e5llbarhet i varum\u00e4rket, och, allra viktigast, se till att kommunicera det.<\/li>\n<li><strong>Omv\u00e4rdera prisstrategier.<\/strong> Ta vara p\u00e5 marginalerna i f\u00f6rs\u00e4ljning och service som uppst\u00e5r n\u00e4r kunderna \u00e4r villiga att betala mer f\u00f6r h\u00e5llbarhet.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#a7100c&#8221; custom_padding=&#8221;60px||60px|||&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;2612&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Benton Sans Cond Black||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;40px&#8221; header_2_font=&#8221;di-benton-sans-black||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;32px&#8221; header_font_size_tablet=&#8221;38px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>Alla artiklar fr\u00e5n Accenture<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-accenture-5-1.jpg&#8221; title_text=&#8221;thumb-accenture-5-1&#8243; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMzEifX0=@&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.1&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.1&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMzEifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Ny rapport: Tio trender som tvingar bankerna till snabba beslut i stora fr\u00e5gor[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-accenture-4-1.jpg&#8221; title_text=&#8221;thumb-accenture-4-1&#8243; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzNDUifX0=@&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.1&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Nya siffror: \u201dMarginellt h\u00f6gre investering ger betydligt h\u00f6gre int\u00e4kter\u201d[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-car-drive-field.jpg&#8221; title_text=&#8221;thumb-car-drive-field&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4In19@&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.1&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.1&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4In19@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Det saknas tydlig ledare inom milj\u00f6fordon[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-accenture-vd-2.jpg&#8221; title_text=&#8221;thumb-accenture-vd-2&#8243; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyNjkifX0=@&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.1&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.1&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyNjkifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Molnet kan bli lika revolutionerande som webben[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-bala-ase-1.jpg&#8221; 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global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]S\u00e5 skyddar du f\u00f6retaget b\u00e4st mot cyberkriminella[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det saknas tydlig ledare inom milj\u00f6fordonTv\u00e5 av tre bilk\u00f6pare s\u00e4tter h\u00e5llbarhet fr\u00e4mst och de \u00e4r dessutom beredda att betala mer f\u00f6r en bil som drivs av annat \u00e4n fossila drivmedel. 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