L\u00e4s mer om v\u00e4rdet av kundservice<\/strong><\/a><\/p>\nResan mot omnikanalupplevelser b\u00f6rjade i m\u00e5nga f\u00f6retag redan f\u00f6r tio \u00e5r sedan \u2013 men transformationen g\u00e5r f\u00f6r l\u00e5ngsamt, framf\u00f6rallt inom kundservice.<\/p>\n
\u2013 Kundservice traditionella roll att l\u00f6sa problem efter att de har uppst\u00e5tt kommer att minska i takt med att vi f\u00f6rb\u00e4ttrar tj\u00e4nster och produkter och skapar friktionsl\u00f6sa upplevelser f\u00f6r kunden, oavsett vilken kanal de v\u00e4ljer att interagera med oss, s\u00e4ger Snjezana Maric.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”accenture-4-1″ src_tablet=”” src_phone=”” src_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/04\/accenture-4-1.jpg” custom_margin=”7px||7px||false|false” custom_css_main_element=”height:283px;||width:auto;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Benton Sans||||||||” text_text_color=”rgba(0,0,0,0.31)” text_font_size=”15px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
Snjezana Maric, ansvarig f\u00f6r kundstrategi med fokus p\u00e5 retail p\u00e5 Accenture.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\u2013 Kunder \u00e4r ocks\u00e5 mycket mer informerade i dag, vilket inneb\u00e4r att behovet av enkel r\u00e5dgivning minskar. D\u00e4remot minskar inte efterfr\u00e5gan och behovet fr\u00e5n konsumenter att bli bekr\u00e4ftade och v\u00e4gledda, speciellt vid st\u00f6rre h\u00e4ndelser som har stor emotionell betydelse f\u00f6r individen.<\/p>\n
Trots det har m\u00e5nga f\u00f6retag fortfarande en relativt reaktiv inst\u00e4llning till kundservice.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
\u2013 Fokuserar f\u00f6retaget bara p\u00e5 att minska antalet kontakter eller att minimera antalet minuter de tar finns risk f\u00f6r snabba l\u00f6sningar som inte h\u00e5ller i l\u00e4ngden eftersom man inte adresserar rotorsaken till att kunden kontaktar f\u00f6retaget, s\u00e4ger Snjezana Maric.<\/p>\n
\u2013 Friktion i kundresan i form av \u00e5terkommande \u00e4renden och l\u00e5nga ledtider p\u00e5verkar kundn\u00f6jdheten och i slut\u00e4nden \u00e4ven varum\u00e4rket negativt, eftersom f\u00f6retaget inte lever upp till kundernas f\u00f6rv\u00e4ntningar p\u00e5 tillg\u00e4nglighet och servicegrad.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image title_text=”accenture-4-4″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/04\/accenture-4-4.jpg” parallax=”on” height=”700px” height_tablet=”500px” height_phone=”300px” height_last_edited=”on|phone” background_last_edited=”on|phone” parallax_phone=”off” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|19px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
H\u00f6gre f\u00f6rv\u00e4ntningar p\u00e5 kundservice<\/h2>\n
Samtidigt visar konsumentunders\u00f6kningar fr\u00e5n Accenture att konsumenter v\u00e4rdes\u00e4tter kundservice mer och mer, och att de har allt h\u00f6gre f\u00f6rv\u00e4ntningar p\u00e5 vad det inneb\u00e4r.<\/p>\n
\u2013 I framtiden inneb\u00e4r det att kundservice m\u00e5ste bli en mer integrerad del i alla produkter, tj\u00e4nster och processer. Proaktiv service blir n\u00e5got som s\u00e4rskiljer f\u00f6retag och som kunder \u00e4r beredda att betala mer f\u00f6r, och med hj\u00e4lp av ny teknologi kan varum\u00e4rken se till att kundservice blir en mer integrerad del av konsumenters vardagsliv.<\/p>\n
Och de senaste \u00e5ren verkar flera f\u00f6retag ha slagit in p\u00e5 den h\u00e4r v\u00e4gen. Accentures nya rapport \u201dEnd-to-endless Customer Service\u201d visar att en femtedel av de unders\u00f6kta f\u00f6retagen har f\u00f6r\u00e4ndrat sin syn p\u00e5 vad kundservice \u00e4r, och studien visar att det har gett resultat.<\/p>\n
\u2013 De h\u00e4r f\u00f6retagen har en tillv\u00e4xttakt i oms\u00e4ttning som i genomsnitt \u00e4r tre och en halv g\u00e5nger h\u00f6gre \u00e4n de andra f\u00f6retagen i studien, f\u00f6rklarar Snjezana Maric.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\u2013 Egentligen \u00e4r f\u00f6r\u00e4ndringen inte f\u00f6rv\u00e5nande utan n\u00e5got vi har sett som trend under l\u00e5ng tid. Men rapporten bekr\u00e4ftar och s\u00e4tter siffror p\u00e5 det, och visar att \u00e4ven om det h\u00e4r mer proaktiva arbetss\u00e4ttet kr\u00e4ver n\u00e5got st\u00f6rre investering leder det till en snabbare tillv\u00e4xttakt d\u00e4r vinstpotentialen \u00e4r l\u00e5ngt mycket st\u00f6rre \u00e4n kostnaden.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”accenture-4-5″ src_tablet=”” src_phone=”” src_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/04\/accenture-4-5.jpg” custom_margin=”7px||7px||false|false” custom_css_main_element=”height:253px;||width:auto;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Men vad \u00e4r det d\u00e5 som leder till den h\u00e4r stora skillnaden i oms\u00e4ttningstillv\u00e4xt? Enligt rapporten handlar det om att de mer framg\u00e5ngsrika f\u00f6retagen har ett helt nytt s\u00e4tt att se p\u00e5 kundservices bidrag till organisationen.<\/p>\n
\u2013 Traditionellt har man m\u00e4tt vad kundservice kostar, men man har inte haft KPI:er p\u00e5 plats som visar vad kundservice tillf\u00f6r. Det vi ser i rapporten \u00e4r att de h\u00e4r bolagen har bytt f\u00f6rh\u00e5llningss\u00e4tt. De m\u00e4ter inte bara kostnaden f\u00f6r kundservice utan m\u00e4ter \u00e4ven vad bra kundservice bidrar med till f\u00f6retaget, till exempel p\u00e5verkan p\u00e5 lojalitet, konvertering och kundengagemang.<\/p>\n
Och det h\u00e4r mer proaktiva syns\u00e4ttet har som sagt visat sig ge resultat. Men vad \u00e4r det som betalar sig?<\/p>\n
\u2013 Kundservice \u00e4r i grunden en otrolig k\u00e4lla till kundinsikt. Det \u00e4r f\u00e5 andra kanaler d\u00e4r kunderna ger ifr\u00e5n sig s\u00e5 mycket information om sig sj\u00e4lva och sin relation till varum\u00e4rket som d\u00e4r. Och n\u00e4r man b\u00f6rjar ta vara p\u00e5 och m\u00e4ta v\u00e4rdet av all den h\u00e4r informationen, d\u00e5 har man v\u00e4ldigt mycket att vinna.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image title_text=”accenture-4-6″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/04\/accenture-4-6.jpg” parallax=”on” height=”700px” height_tablet=”500px” height_phone=”300px” height_last_edited=”on|phone” background_last_edited=”on|phone” parallax_phone=”off” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px||true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|24px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Tre tydliga steg<\/h2>\n
I rapporten identifieras tre tydliga steg som b\u00f6r tas f\u00f6r att n\u00e5 dit.<\/p>\n
\u2013 Den f\u00f6rsta \u00e4r att bygga tillit genom att jobba proaktivt snarare \u00e4n reaktivt och p\u00e5 s\u00e5 s\u00e4tt skapa friktionsl\u00f6sa upplevelser f\u00f6r kunden. D\u00e5 minimerar man kundernas negativa interaktioner med varum\u00e4rket.<\/p>\n
Det andra steget handlar om att \u00f6ka anv\u00e4ndandet av f\u00f6retagets produkter och tj\u00e4nster genom att hj\u00e4lpa kunden att maximera v\u00e4rdet hen f\u00e5r ut av dem.<\/p>\n
S\u00e5 kan du dra nytta av kundservice f\u00f6r att bli mer framg\u00e5ngsrik<\/strong><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”accenture-4-2″ src_tablet=”” src_phone=”” src_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/04\/accenture-4-2.jpg” custom_margin=”7px||7px||false|false” custom_css_main_element=”height:254px;||width:auto;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n\u2013 Att ha en kundtj\u00e4nst som fokuserar p\u00e5 att hj\u00e4lpa kunden f\u00f6rebyggande, utan att f\u00f6r den skull \u00e4gna sig aktivt \u00e5t merf\u00f6rs\u00e4ljning, kan hj\u00e4lpa kunden att f\u00e5 ut mer av sitt k\u00f6p. Det \u00e4r n\u00e5got som har anv\u00e4nts mycket inom B2B men inte lika mycket inom B2C, trots att det i l\u00e4ngden st\u00e4rker relationen och \u00f6kar f\u00f6rs\u00e4ljningen.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Det tredje steget handlar om att \u00f6ka f\u00f6retagets m\u00f6jligheter till utveckling p\u00e5 sikt genom att ta vara p\u00e5 all den data, kunskap och insikt som kundserviceavdelningen faktiskt sitter p\u00e5.<\/p>\n
\u2013 Kundservice \u00e4r en ganska outnyttjad insiktshubb i v\u00e4ldigt m\u00e5nga f\u00f6retag, men med hj\u00e4lp av Analytics och AI kan man nyttja den h\u00e4r informtionen f\u00f6r att f\u00f6r att st\u00e4rka hela organisationen. Till exempel kan det, om det sker p\u00e5 ett strukturerat s\u00e4tt, anv\u00e4ndas till att f\u00f6rb\u00e4ttra processer, men ocks\u00e5 f\u00f6r att ge insikter till innovation och produktutveckling.<\/p>\n
F\u00f6r att n\u00e5 dit menar Snjezana Maric att det kr\u00e4vs en f\u00f6r\u00e4ndrad syn p\u00e5 vad kundservice \u00e4r och kan vara. Och det beh\u00f6ver ske p\u00e5 h\u00f6gsta ledningsniv\u00e5.<\/p>\n
\u2013 Ska man kunna dra nytta av det v\u00e4rde som kundservice kan ge m\u00e5ste man bryta ner silos och skapa f\u00f6rst\u00e5else f\u00f6r det h\u00e4r perspektivet p\u00e5 fler st\u00e4llen \u00e4n bara i servicekanalen. Det ska verkligen bli sp\u00e4nnande att se hur varum\u00e4rken kommer att anv\u00e4nda data och teknologi f\u00f6r att samla in, f\u00e5nga upp och anv\u00e4nda information fr\u00e5n kunderna f\u00f6r att f\u00f6rb\u00e4ttra hela kundresan. Kundservice \u00e4r en i m\u00e5nga fall bortgl\u00f6md guldgruva, och de som kan ta vara p\u00e5 den har mycket att vinna.<\/p>\n
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Fakta<\/h2>\n\n- 1 av 5<\/strong>, s\u00e5 m\u00e5nga f\u00f6retag i Accentures unders\u00f6kning har v\u00e4nt p\u00e5 perspektivet och ser idag kundservice som en k\u00e4lla till v\u00e4rdefulla insikter som bidrar till att utveckla kundrelationer och driver v\u00e4rdeutvecklingen.<\/li>\n
- 3,5<\/strong>, s\u00e5 m\u00e5nga g\u00e5nger h\u00f6gre oms\u00e4ttningstillv\u00e4xt har de h\u00e4r f\u00f6retagen \u00e4n de f\u00f6retag som har en mer reaktiv syn p\u00e5 kundservice.<\/li>\n
- Unders\u00f6kningen genomf\u00f6rdes under v\u00e5ren 2021 och omfattade 2030 f\u00f6retagsledare, 3428 B2B-kunder, och 13 327 B2C-kunder p\u00e5 tv\u00e4rs av 14 olika branscher och 13 olika marknader globalt.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#a7100c” custom_padding=”60px||60px|||” saved_tabs=”all” global_colors_info=”{}” global_module=”2612″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||5px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.1″ _module_preset=”default” header_font=”Benton Sans Cond Black||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”40px” header_2_font=”di-benton-sans-black||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” header_font_size_tablet=”38px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Alla artiklar fr\u00e5n Accenture<\/h1>\n
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link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyMTcifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]S\u00e5 skyddar du f\u00f6retaget b\u00e4st mot cyberkriminella[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Annons – inneh\u00e5ll fr\u00e5n AccentureNya siffror: \u201dMarginellt h\u00f6gre investering ger betydligt h\u00f6gre int\u00e4kter\u201dMer \u00e4n tre g\u00e5nger s\u00e5 h\u00f6g oms\u00e4ttningstillv\u00e4xt. Det har f\u00f6retag som ser kundservice som en k\u00e4lla till insikt snarare \u00e4n en kostnad, visar en ny rapport fr\u00e5n Accenture.\u2013 Det h\u00e4r \u00e4r n\u00e5got vi har misst\u00e4nkt l\u00e4nge, men nu visar siffrorna tydligt hur en […]<\/p>\n","protected":false},"author":1,"featured_media":3348,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","bnmp_articleUUID":"dcddffaf-9da6-54a7-868a-edb09d6bcbe2","footnotes":""},"class_list":["post-3345","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/comments?post=3345"}],"version-history":[{"count":8,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3345\/revisions"}],"predecessor-version":[{"id":3373,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3345\/revisions\/3373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/media\/3348"}],"wp:attachment":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/media?parent=3345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}