{"id":3380,"date":"2022-06-02T16:27:03","date_gmt":"2022-06-02T14:27:03","guid":{"rendered":"https:\/\/kampanj.di.se\/accenture\/?page_id=3380"},"modified":"2022-06-02T17:00:11","modified_gmt":"2022-06-02T15:00:11","slug":"bransch-i-omvandling-det-har-kravs-for-partnerskap-med-den-nya-elkunden","status":"publish","type":"page","link":"https:\/\/kampanj.di.se\/accenture\/bransch-i-omvandling-det-har-kravs-for-partnerskap-med-den-nya-elkunden\/","title":{"rendered":"Bransch i omvandling: Det h\u00e4r kr\u00e4vs f\u00f6r partnerskap med den nya elkunden"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.17.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(0,0,0,0.4) 100%” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_end=”rgba(0,0,0,0.4)” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/accenture-elpriser-topp-2.jpg” background_position=”bottom_center” background_blend=”overlay” background_enable_video_mp4=”off” background_video_width=”100%” height=”100vh” background_last_edited=”off|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” background_video_mp4_phone=”https:\/\/kampanj.di.se\/sts-alpresor\/wp-content\/uploads\/2021\/08\/Bad-Gastein-4k-mobile.mp4″ background_enable_video_mp4_phone=”on” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_center” position_origin_r=”bottom_right” vertical_offset=”60px” vertical_offset_tablet=”” vertical_offset_phone=”3rem” vertical_offset_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Det saknas tydlig ledare inom milj\u00f6fordon<\/h1>\n

” content_phone=”<\/p>\n

Det saknas tydlig ledare inom milj\u00f6fordon<\/h1>\n

” content_last_edited=”off|desktop” _builder_version=”4.17.4″ _module_preset=”default” header_font=”Benton Sans Cond Black|||on|||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_letter_spacing=”1px” header_line_height=”1.1em” header_2_font=”||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_3_font=”Benton Sans bold||||||||” header_3_text_align=”center” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”#a7100c” width=”300px” width_tablet=”290px” width_phone=”235px” width_last_edited=”on|phone” module_alignment=”center” height=”40px” height_tablet=”40px” height_phone=”33px” height_last_edited=”on|phone” custom_margin=”||10px||false|false” custom_padding=”7px||0px||false|false” custom_padding_tablet=”8px||||false|false” custom_padding_phone=”7px||||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_text_align_tablet=”” header_text_align_phone=”” header_text_align_last_edited=”on|phone” header_font_size_tablet=”58px” header_font_size_phone=”36px” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”” header_2_font_size_phone=”19px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”23px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|desktop” header_text_shadow_style=”preset3″ header_text_shadow_color=”rgba(0,0,0,0.5)” global_colors_info=”{}”]<\/p>\n

Bransch i omvandling:<\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Det h\u00e4r kr\u00e4vs f\u00f6r
\npartnerskap med den
\nnya elkunden<\/h1>\n

” content_phone=”<\/p>\n

Det h\u00e4r kr\u00e4vs f\u00f6r partnerskap med den nya elkunden<\/h1>\n

” content_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” header_font=”Benton Sans Cond Black|||on|||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_letter_spacing=”1px” header_line_height=”1.1em” header_2_font=”||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” custom_margin=”||12px|||” custom_padding=”||||false|false” hover_enabled=”0″ header_text_align_tablet=”” header_text_align_phone=”” header_text_align_last_edited=”on|phone” header_font_size_tablet=”46px” header_font_size_phone=”29px” header_font_size_last_edited=”on|phone” header_text_shadow_style=”preset3″ header_text_shadow_color=”rgba(0,0,0,0.5)” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Det h\u00e4r kr\u00e4vs f\u00f6r
partnerskap med den
nya elkunden<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#ingress” button_text=”%22″ button_alignment=”center” module_class=”radioknapp” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_border_width=”1.5px” button_border_radius=”50%” button_font=”Elegant Icons||||||||” button_use_icon=”off” background_layout=”dark” custom_margin=”||||false|false” custom_padding=”|12px||12px|false|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px||true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|19px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”ingress” _builder_version=”4.17.4″ _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#222222″ text_font_size=”20px” text_line_height=”1.5em” header_3_font=”di-benton-bold||||||||” header_3_text_color=”#222222″ header_3_font_size=”19px” header_3_line_height=”1.5em” custom_padding=”||22px|||” custom_padding_tablet=”||22px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.15)” global_colors_info=”{}”]Vinterns elpriser har, minst sagt, f\u00e5tt konsumenterna att l\u00e4gga m\u00e4rke till sin elr\u00e4kning. Nu m\u00e5ste elbolagen visa kunderna att de erbjuder n\u00e5got mer \u00e4n bara en faktura, och det finns framf\u00f6rallt fem omr\u00e5den som kr\u00e4vs f\u00f6r att skapa partnerskap med den nya elkunden.[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”di-benton-bold||||||||” header_2_text_color=”#222222″ header_2_font_size=”24px” custom_margin=”-11px|||||” custom_padding=”19px|||||” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]L\u00e4s mer om vad som kr\u00e4vs f\u00f6r att bli framtidens elleverant\u00f6r<\/strong><\/a><\/p>\n

Det \u00e4r mycket el p\u00e5 agendan just nu. Efter en vinter med rekordh\u00f6ga elpriser har Rysslands invasion av Ukraina satt kniven mot strupen p\u00e5 den europeiska energianv\u00e4ndningen, samtidigt som klimatkrisen kr\u00e4ver en omst\u00e4llning fr\u00e5n fossila br\u00e4nslen i varenda bransch, fr\u00e5n transport till st\u00e5ltillverkning.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u2013 Energi \u00e4r verkligen en bransch under stark omvandling, och det sker brett i hela samh\u00e4llet, konstaterar Fredrik Engdar, ansvarig f\u00f6r aff\u00e4rsomr\u00e5de energi p\u00e5 Accenture.<\/p>\n

\u2013 Framf\u00f6rallt ser vi att kunderna, oavsett om det \u00e4r privatkunder eller f\u00f6retagskunder, i dag st\u00e4ller helt andra krav p\u00e5 sin elleverant\u00f6r \u00e4n vad de har gjort tidigare.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”fredrik-engdar-1″ src_tablet=”” src_phone=”” src_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/fredrik-engdar-1.jpg” custom_margin=”||7px|||” custom_css_main_element=”height:268px;||width:auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Benton Sans||||||||” text_text_color=”#adadad” text_font_size=”15px” text_line_height=”1.3em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]<\/p>\n

Fredrik Engdar, ansvarig f\u00f6r aff\u00e4rsomr\u00e5de energi p\u00e5 Accenture.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” link_text_color=”#017DFC” header_font_size=”24px” header_2_font=”di-benton-bold||||||||” header_2_text_color=”#222222″ header_2_font_size=”24px” custom_margin=”||||false|false” custom_padding=”||||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]Rapporten \u201dThe New Energy Consumer\u201d fr\u00e5n Accenture konstaterar att relationen mellan kund och elleverant\u00f6r tidigare var i princip transaktionsbaserad. El kom ur tv\u00e5 h\u00e5l i v\u00e4ggen, r\u00e4kningen betalades, ingen t\u00e4nkte mer p\u00e5 det \u00e4n s\u00e5.<\/p>\n

\u2013 Men b\u00e5de det h\u00f6ga elpris vi ser nu och den h\u00f6ga medvetenhet som finns kring h\u00e5llbarhet har \u00e4ndrat det h\u00e4r markant. Slutkunden idag vill vara med och bidra till energi-omst\u00e4llningen genom att k\u00f6pa gr\u00f6nare el, men de vill ocks\u00e5 ha hj\u00e4lp fr\u00e5n elbolagen med att effektivisera sin egen elkonsumtion.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.27)” background_color_gradient_direction=”223deg” background_color_gradient_start=”rgba(0,0,0,0.32)” background_color_gradient_end=”rgba(255,255,255,0)” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/accenture-solpanel-1.jpg” background_position=”bottom_center” background_blend=”overlay” height=”700px” height_tablet=”700px” height_phone=”380px” height_last_edited=”on|phone” background_color_phone=”rgba(0,0,0,0.33)” background_last_edited=”off|tablet” background_enable_color_phone=”on” use_background_color_gradient_phone=”off” background_position_phone=”center” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” module_class=”et-readmore-toggle” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” positioning=”absolute” position_origin_a=”center_center” position_origin_r=”top_right” vertical_offset=”81px” horizontal_offset=”21px” vertical_offset_tablet=”50px” vertical_offset_phone=”0px” vertical_offset_last_edited=”on|desktop” horizontal_offset_tablet=”30px” horizontal_offset_phone=”0px” horizontal_offset_last_edited=”on|phone” position_origin_a_tablet=”” position_origin_a_phone=”center_center” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|tablet” position_origin_r_tablet=”bottom_right” position_origin_r_phone=”” position_origin_r_last_edited=”on|tablet” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”670px” max_width_tablet=”450px” max_width_phone=”” max_width_last_edited=”on|tablet” custom_padding=”0px|40px|0px|40px|false|true” custom_padding_tablet=”|0px||30px|false|false” custom_padding_phone=”40px|20px|40px|20px|true|false” positioning_tablet=”” positioning_phone=”” positioning_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” text_line_height=”1.2em” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#FFFFFF” header_3_font=”Benton Sans bold||||||||” header_3_text_align=”center” header_3_text_color=”#FFFFFF” header_3_font_size=”38px” header_3_line_height=”1.2em” text_orientation=”center” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_3_text_align_tablet=”center” header_3_text_align_phone=”center” header_3_text_align_last_edited=”on|tablet” header_3_font_size_tablet=”32px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”1.2em” header_3_line_height_phone=”1.1em” header_3_line_height_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” header_3_text_shadow_style=”preset3″ header_3_text_shadow_blur_strength=”0.6em” header_3_text_shadow_blur_strength_tablet=”0.46em” header_3_text_shadow_blur_strength_phone=”” header_3_text_shadow_blur_strength_last_edited=”on|tablet” header_3_text_shadow_color_tablet=”#000000″ header_3_text_shadow_color_phone=”” header_3_text_shadow_color_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

\u201dM\u00e5nga svenska elbolag ligger redan l\u00e5ngt framme, f\u00f6r de vet vad de vill \u00e5stadkomma och de verkar vara genuina i sin \u00f6nskan att n\u00e5 dit.\u201d<\/h3>\n

– Fredrik Engdar<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px|||” custom_padding_tablet=”60px||60px|||” custom_padding_phone=”60px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|19px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Perspektivskifte av stora m\u00e5tt<\/h2>\n

Och det h\u00e4r st\u00e4ller elbolagen inf\u00f6r ett perspektivskifte av stora m\u00e5tt. Inte minst kr\u00e4ver det en ny syn p\u00e5 vad som egentligen skapar v\u00e4rde f\u00f6r b\u00e5de dem sj\u00e4lva, och f\u00f6r kunden. Enligt rapporten \u00e4r det framf\u00f6rallt fem omr\u00e5den som elbolagen beh\u00f6ver fundera \u00f6ver f\u00f6r att skapa en k\u00e4nslom\u00e4ssig, snarare \u00e4n transaktionsbaserad, relation med sina kunder: Syfte, Produkter, Teknikplattformar, Talang och Partnerskap.<\/p>\n

\u2013 Alla de h\u00e4r fem \u00e4r lika viktiga, men att ha ett ambiti\u00f6st och genuint syfte som fylls med reellt inneh\u00e5ll snarare \u00e4n floskler \u00e4r grunden. Syftet skall sedan driva \u00e5tg\u00e4rder, f\u00f6r det \u00e4r utan tvekan s\u00e5 att kunder och f\u00f6retag vill k\u00f6pa tj\u00e4nster och produkter fr\u00e5n f\u00f6retag som bidrar till omst\u00e4llningen kring h\u00e5llbarhet.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”fredrik-engdar-2″ src_tablet=”” src_phone=”” src_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/fredrik-engdar-2.jpg” custom_margin=”7px||7px||false|false” custom_css_main_element=”height:364px;||width:auto;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]Det \u00e4r med ett tydligt syfte f\u00f6retagen kan hitta riktningen f\u00f6r att utveckla nya produkter och tekniska plattformar, det \u00e4r med ett tydligt syfte de kan attrahera anst\u00e4llda och kunder, och det \u00e4r med ett tydligt syfte de hittar de partnerskap som blir avg\u00f6rande f\u00f6r att kunna bli en viktig spelare, inte bara p\u00e5 elmarknaden, utan i den energiomst\u00e4llning som nu sker inom hela samh\u00e4llet. Och h\u00e4r ser Fredrik Engdar att de svenska bolagen ligger bra till.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u2013 M\u00e5nga svenska elbolag ligger redan l\u00e5ngt framme, f\u00f6r de vet vad de vill \u00e5stadkomma och de verkar vara genuina i sin \u00f6nskan att n\u00e5 dit. Nu g\u00e4ller det att ta n\u00e4sta steg och forts\u00e4tta driva omvandlingen mot ett h\u00e5llbart samh\u00e4lle.<\/p>\n

Rapporten visar \u00e4ven att konsumenterna vill ha hj\u00e4lp att sj\u00e4lva st\u00e4lla om sin energikonsumtion. Dels via r\u00e5d och tips, dels ocks\u00e5 via nya produkter och milj\u00f6v\u00e4nliga alternativ.<\/p>\n

\u2013 De svenska bolagen ligger bra till n\u00e4r det g\u00e4ller att erbjuda gr\u00f6n el, men sen beh\u00f6ver de hj\u00e4lpa kunderna i deras omst\u00e4llning och effektivisera elanv\u00e4ndningen. F\u00f6r att \u00e5stadkomma detta beh\u00f6vs b\u00e5de st\u00f6rre insikt i kunders beteende och behov, samt nya typer av produkter.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image title_text=”accenture-eelpriser-2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/accenture-eelpriser-2.jpg” parallax=”on” parallax_method=”off” height=”700px” height_tablet=”500px” height_phone=”400px” height_last_edited=”on|phone” background_last_edited=”on|phone” parallax_tablet=”off” parallax_method_tablet=”on” parallax_method_phone=”on” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px||true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|29px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Nya former av partnerskap<\/h2>\n

En annan viktig aspekt av omst\u00e4llningen \u00e4r nya former av partnerskap f\u00f6r att i n\u00e4ra samarbete med f\u00f6retagskunder och andra akt\u00f6rer p\u00e5 marknaden f\u00f6r\u00e4ndra energianv\u00e4ndningen.<\/p>\n

\u2013 Partnerskap \u00e4r en hj\u00e4rtefr\u00e5ga f\u00f6r mig. Energiomst\u00e4llningen har redan lett till helt nya sorters gr\u00e4ns\u00f6verskridande samarbeten mellan branscher som vi inte har sett s\u00e5 ofta tidigare.<\/p>\n

Till exempel m\u00f6belf\u00f6retag som s\u00e4ljer solpaneler, snabbmatskedjor som blir laddstationer f\u00f6r elbilar, oljebolag som k\u00f6per kraftbolag \u2013 kombinationerna \u00e4r m\u00e5nga, ibland \u00f6verraskande och uppst\u00e5r \u00f6verallt.<\/p>\n

\u2013 Det \u00e4r den \u00f6kande kundinsikten, och sj\u00e4lvinsikten, som ligger bakom. F\u00f6retagen inser att de inte kan g\u00f6ra allt sj\u00e4lv, utan att de m\u00e5ste ing\u00e5 partnerskap b\u00e5de med akt\u00f6rer i andra branscher och med snabba, digitala startups som kan hj\u00e4lpa till att utveckla nya f\u00f6rm\u00e5gor och snabba p\u00e5 energiomst\u00e4llningen. De h\u00e4r konstellationerna kommer att vara avg\u00f6rande f\u00f6r att klara av att vara relevant p\u00e5 den nya energimarknaden.<\/p>\n

L\u00e4s mer om elbranschens omst\u00e4llning<\/strong><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|3px||auto||” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|0px||0px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” text_line_height=”1.5em” link_font=”||||on||||” link_text_color=”#FFFFFF” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#FFFFFF” header_3_font=”Publico Text bold||||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”#a7100c” custom_margin=”||||false|false” custom_padding=”30px|30px|30px|30px|false|true” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

25 procent<\/strong> \u2013 s\u00e5 m\u00e5nga elbolag s\u00e4ger att deras of\u00f6rm\u00e5ga att formulera ett syfte som engagerar kunderna \u00e4r ett hinder f\u00f6r att utveckla kunderbjudandet.<\/p>\n

78 procent<\/strong> \u2013 s\u00e5 m\u00e5nga elbolag konstaterar att de f\u00f6retag som inte klarar att hj\u00e4lpa sina kunder till netto-noll-utsl\u00e4pp med hj\u00e4lp av gr\u00f6nare produkter och erbjudanden kommer att halka efter.<\/p>\n

64 procent<\/strong> \u2013 s\u00e5 m\u00e5nga elbolag upplever att det \u00e4r utmanande att hitta balansen mellan l\u00f6nsamhet och att omvandla kundupplevelsen.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#a7100c” custom_padding=”60px||60px|||” global_module=”2612″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||5px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.1″ _module_preset=”default” header_font=”Benton Sans Cond Black||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”40px” header_2_font=”di-benton-sans-black||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” header_font_size_tablet=”38px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Alla artiklar fr\u00e5n Accenture<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-accenture-5-1.jpg” title_text=”thumb-accenture-5-1″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMzEifX0=@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMzEifX0=@” global_colors_info=”{}”]Ny rapport: Tio trender som tvingar bankerna till snabba beslut i stora fr\u00e5gor[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-accenture-4-1.jpg” title_text=”thumb-accenture-4-1″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzNDUifX0=@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” global_colors_info=”{}”]Nya siffror: \u201dMarginellt h\u00f6gre investering ger betydligt h\u00f6gre int\u00e4kter\u201d[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/elpriser-thumb.jpg” title_text=”elpriser-thumb” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzODAifX0=@” force_fullwidth=”on” _builder_version=”4.17.4″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzODAifX0=@” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Bransch i omvandling: Det h\u00e4r kr\u00e4vs f\u00f6r partnerskap med den nya elkunden[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-car-drive-field.jpg” title_text=”thumb-car-drive-field” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4In19@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4In19@” global_colors_info=”{}”]Det saknas tydlig ledare inom milj\u00f6fordon[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-bala-ase-1.jpg” title_text=”thumb-bala-ase-1″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyMTcifX0=@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyMTcifX0=@” global_colors_info=”{}”]S\u00e5 skyddar du f\u00f6retaget b\u00e4st mot cyberkriminella[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-accenture-vd-2.jpg” title_text=”thumb-accenture-vd-2″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyNjkifX0=@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyNjkifX0=@” global_colors_info=”{}”]Molnet kan bli lika revolutionerande som webben[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Bransch i omvandling:Det h\u00e4r kr\u00e4vs f\u00f6rpartnerskap med dennya elkundenVinterns elpriser har, minst sagt, f\u00e5tt konsumenterna att l\u00e4gga m\u00e4rke till sin elr\u00e4kning. Nu m\u00e5ste elbolagen visa kunderna att de erbjuder n\u00e5got mer \u00e4n bara en faktura, och det finns framf\u00f6rallt fem omr\u00e5den som kr\u00e4vs f\u00f6r att skapa partnerskap med den nya elkunden.L\u00e4s mer om vad som […]<\/p>\n","protected":false},"author":1,"featured_media":3397,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","bnmp_articleUUID":"06ac0b40-12ad-5752-9407-8a173d2bdc30","footnotes":""},"class_list":["post-3380","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/comments?post=3380"}],"version-history":[{"count":26,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3380\/revisions"}],"predecessor-version":[{"id":3431,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3380\/revisions\/3431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/media\/3397"}],"wp:attachment":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/media?parent=3380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}