{"id":3433,"date":"2022-06-03T10:24:10","date_gmt":"2022-06-03T08:24:10","guid":{"rendered":"https:\/\/kampanj.di.se\/accenture\/?page_id=3433"},"modified":"2022-06-03T16:23:56","modified_gmt":"2022-06-03T14:23:56","slug":"foretagen-hanger-inte-med-maste-hitta-en-ny-tillvaxtmodell","status":"publish","type":"page","link":"https:\/\/kampanj.di.se\/accenture\/foretagen-hanger-inte-med-maste-hitta-en-ny-tillvaxtmodell\/","title":{"rendered":"F\u00f6retagen h\u00e4nger inte med: \u201cM\u00e5ste hitta en ny tillv\u00e4xtmodell\u201d"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” positioning=”fixed” position_origin_f=”top_center” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” width=”100%” max_width=”100%” custom_padding=”7px||7px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/04\/dn-logo.png” title_text=”dn-logo” url=”https:\/\/www.dn.se\/” url_new_window=”on” align=”center” _builder_version=”4.16″ _module_preset=”default” width=”240px” width_tablet=”240px” width_phone=”240%” width_last_edited=”on|desktop” max_width=”240px” max_width_tablet=”240px” max_width_phone=”240px” max_width_last_edited=”on|tablet” module_alignment=”center” max_height_last_edited=”off|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_color=”#000000″ width=”100%” max_width=”100%” custom_padding=”5px||5px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”head-txt” _builder_version=”4.16″ _module_preset=”default” text_font=”Publico Text||||||||” text_text_color=”#FFFFFF” text_font_size=”15px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Annons – inneh\u00e5ll fr\u00e5n Accenture<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.17.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.4)” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(0,0,0,0.45) 100%” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”57%” background_color_gradient_end=”rgba(0,0,0,0.37)” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/accenture-song-top-3.jpg” background_blend=”multiply” background_enable_video_mp4=”off” background_video_width=”100%” height=”100vh” hover_enabled=”0″ background_last_edited=”off|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” background_video_mp4_phone=”https:\/\/kampanj.di.se\/sts-alpresor\/wp-content\/uploads\/2021\/08\/Bad-Gastein-4k-mobile.mp4″ background_enable_video_mp4_phone=”on” global_colors_info=”{}” title_text=”accenture-song-top-3″ sticky_enabled=”0″][et_pb_row use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_center” position_origin_r=”bottom_right” vertical_offset=”30px” vertical_offset_tablet=”” vertical_offset_phone=”4rem” vertical_offset_last_edited=”on|desktop” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”700px” max_width_tablet=”700px” max_width_phone=”700px” max_width_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Det saknas tydlig ledare inom milj\u00f6fordon<\/h1>\n

” content_phone=”<\/p>\n

Det saknas tydlig ledare inom milj\u00f6fordon<\/h1>\n

” content_last_edited=”off|desktop” _builder_version=”4.17.4″ _module_preset=”default” header_font=”Benton Sans Cond Black||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_letter_spacing=”1px” header_line_height=”1.05em” custom_margin=”||12px|||” custom_padding=”||||false|false” header_text_align_tablet=”” header_text_align_phone=”” header_text_align_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_text_shadow_style=”preset3″ header_text_shadow_blur_strength=”0.4em” header_text_shadow_color=”rgba(0,0,0,0.6)” global_colors_info=”{}”]<\/p>\n

F\u00f6retagen h\u00e4nger inte med: \u201cM\u00e5ste hitta en ny tillv\u00e4xtmodell\u201d<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#ingress” button_text=”%22″ button_alignment=”center” module_class=”radioknapp” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_border_width=”1.5px” button_border_radius=”50%” button_font=”Elegant Icons||||||||” button_use_icon=”off” background_layout=”dark” custom_margin=”||||false|false” custom_padding=”|12px||12px|false|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px||true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|22px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”ingress” _builder_version=”4.17.4″ _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#222222″ text_font_size=”20px” text_line_height=”1.5em” header_3_font=”di-benton-bold||||||||” header_3_text_color=”#222222″ header_3_font_size=”19px” header_3_line_height=”1.5em” custom_padding=”||22px|||” custom_padding_tablet=”||22px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.15)” global_colors_info=”{}”]Tv\u00e5 av tre konsumenter anser att f\u00f6retag inte svarar tillr\u00e4ckligt snabbt p\u00e5 deras f\u00f6r\u00e4ndrade behov. Nio av tio f\u00f6retagsledningar h\u00e5ller med: de klarar helt enkelt inte att f\u00f6r\u00e4ndra sin verksamhet i samma takt som behoven skiftar. Kanske kan en ny s\u00e5ng vara en del av l\u00f6sningen p\u00e5 problemet?[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”di-benton-bold||||||||” header_2_text_color=”#222222″ header_2_font_size=”24px” custom_margin=”-11px|||||” custom_padding=”19px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]L\u00e4s mer om hur du kan skapa tillv\u00e4xt genom relevans<\/strong><\/a><\/p>\n

\u2013 Se p\u00e5 dig sj\u00e4lv: vilka vanor har du f\u00f6r\u00e4ndrat de senaste tv\u00e5 \u00e5ren, vilka nya digitala tj\u00e4nster och produkter som du inte trodde var f\u00f6r dig har du b\u00f6rjat anv\u00e4nda?<\/p>\n

Det \u00e4r Ylva Wikstr\u00f6m, Sverigechef p\u00e5 Accenture Song, som st\u00e4ller fr\u00e5gorna, och hon beh\u00f6ver inte g\u00e5 l\u00e4ngre \u00e4n till sig sj\u00e4lv f\u00f6r att se f\u00f6r\u00e4ndringen p\u00e5 n\u00e4ra h\u00e5ll. Som s\u00e5 m\u00e5nga andra har hon under pandemin b\u00f6rjat testa helt nya saker, f\u00f6r\u00e4ndrat matvanor, b\u00f6rjat k\u00f6pa mat p\u00e5 n\u00e4tet, jobbar hemma med barn i bakgrunden. Och hon \u00e4r l\u00e5ngt ifr\u00e5n ensam.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”accenture-song-1″ src_tablet=”” src_phone=”” src_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/accenture-song-1.jpg” custom_margin=”7px||7px||false|false” custom_css_main_element=”height:335px;||width:auto;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Benton Sans||||||||” text_text_color=”rgba(0,0,0,0.31)” text_font_size=”15px” text_line_height=”1.5em” global_colors_info=”{}”]Ylva Wikstr\u00f6m, Sverigechef p\u00e5 Accenture Song.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u2013 Fr\u00e5gade du folk f\u00f6r tre \u00e5r sedan om det skulle funka att de jobbade hemifr\u00e5n flera dagar i veckan hade de trott att du var tokig. Fr\u00e5gar du samma sak i dag \u00e4r det en helt annan diskussion. Konsumenternas behov har f\u00f6r\u00e4ndrats avsev\u00e4rt, men det stannar inte av, utan f\u00f6r\u00e4ndringen forts\u00e4tter.<\/p>\n

Dessutom g\u00e5r det fort. I dag tar det inte l\u00e5ng tid efter att en ny tj\u00e4nst eller produkt har introducerats p\u00e5 marknaden innan konsumenterna tycker att det \u00e4r det nya normala.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\u2013 Tekniken och digitaliseringen spiller dessutom \u00f6ver mellan branscher. Det vi kan f\u00e5 i en sektor f\u00f6rv\u00e4ntar vi oss \u00e4ven i en annan, och vi vill ha det nu. M\u00e4rker vi att Teams \u00e4r sv\u00e5rt att anv\u00e4nda i hybridm\u00f6ten d\u00e4r vi vill kunna zooma in p\u00e5 deltagarnas ansikten, ja d\u00e5 undrar vi varf\u00f6r inte den funktionen finns d\u00e4r nu. Vi \u00e4r definitivt inte beredda att v\u00e4nta p\u00e5 den i flera m\u00e5nader.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image title_text=”accenture-song-7″ _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/accenture-song-7.jpg” parallax=”on” height=”700px” height_tablet=”500px” height_phone=”300px” height_last_edited=”on|phone” background_last_edited=”on|phone” parallax_phone=”off” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|19px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Behov f\u00f6r\u00e4ndras snabbare \u00e4n verksamheter<\/h2>\n

Resultatet? F\u00f6retagen h\u00e4nger inte med. I en unders\u00f6kning gjord av Accenture s\u00e4ger n\u00e4stan nio av tio f\u00f6retagsledare att b\u00e5de kundernas och de anst\u00e4lldas behov f\u00f6r\u00e4ndras snabbare \u00e4n de hinner f\u00f6r\u00e4ndra sina verksamheter.<\/p>\n

\u2013 Unders\u00f6kningen visar ocks\u00e5 att det inte bara \u00e4r pandemin som bidrar till det h\u00e4r utan \u00e4ven klimathotet. De yngre generationerna kr\u00e4ver en h\u00e5llbar aff\u00e4rsmodell, och de undrar varf\u00f6r den inte \u00e4r p\u00e5 plats redan nu. Ska f\u00f6retagen klara av att m\u00f6ta de h\u00e4r snabba f\u00f6r\u00e4ndringarna m\u00e5ste de hitta en ny tillv\u00e4xtmodell som g\u00f6r att de kan vara b\u00e5de kundrelevanta och driva h\u00e5llbar tillv\u00e4xt. Annars \u00e4r de snart i samma situation som Facit eller Kodak var innan de gick under.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Att skapa nya tillv\u00e4xtmodeller kan \u00e5 andra sidan vara l\u00e4ttare sagt \u00e4n gjort, eftersom det kr\u00e4ver att f\u00f6retagen g\u00e5r fr\u00e5n att titta p\u00e5 enskilda f\u00f6rm\u00e5gor till att vilja m\u00f6ta efterfr\u00e5gan med mer integrerade l\u00f6sningar f\u00f6r att kunna m\u00f6ta hela kunden, med alla dess behov.<\/p>\n

\u2013 Det \u00e4r en grundl\u00e4ggande f\u00f6r\u00e4ndring som kr\u00e4ver ett uppdaterat och fullt integrerat tj\u00e4nsteerbjudande fr\u00e5n f\u00f6retagen p\u00e5 ett helt annat s\u00e4tt \u00e4n f\u00f6rr.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”accenture-song-5″ src_tablet=”” src_phone=”” src_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/accenture-song-5.jpg” background_position=”center_left” custom_margin=”7px||7px||false|false” custom_css_main_element=”height:354px;||width:auto;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Ylva Wikstr\u00f6m n\u00e4mner IKEAs kampanj Green Friday som exempel. F\u00f6r att vara relevanta f\u00f6r en ny generation valde IKEA i november 2021 att k\u00f6pa tillbaka m\u00f6bler fr\u00e5n kunder, m\u00f6bler som sedan kunde s\u00e4ljas begagnat, ist\u00e4llet f\u00f6r att underbl\u00e5sa shoppinghysteri p\u00e5 Black Friday.<\/p>\n

\u2013 Det \u00e4r sj\u00e4lvklart en positionering utifr\u00e5n ett varum\u00e4rkesperspektiv, men det \u00e4r \u00e4ven en f\u00f6r\u00e4ndring i praktiken som involverar hela f\u00f6retaget. De har best\u00e4mt sig f\u00f6r att \u00e5terf\u00f6da sin id\u00e9, och \u00e4r ett j\u00e4ttebra exempel p\u00e5 hur en \u00e5terf\u00f6delse av varum\u00e4rket m\u00e5ste avspegla sig i vad f\u00f6retaget faktiskt g\u00f6r.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image title_text=”accenture-song-4″ _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/accenture-song-4.jpg” parallax=”on” height=”700px” height_tablet=”500px” height_phone=”300px” height_last_edited=”on|phone” background_last_edited=”on|phone” parallax_phone=”off” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px||true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|24px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u201cHar sytt ihop det p\u00e5 ett nytt s\u00e4tt\u201d<\/h2>\n

Enligt Ylva Wikstr\u00f6m \u00e4r det h\u00e4r en f\u00f6r\u00e4ndring som fler f\u00f6retag kommer att bli tvungna att g\u00e5 igenom fram\u00f6ver.<\/p>\n

\u2013 Varum\u00e4rkesstrategier har handlat mycket om vad f\u00f6retaget vill att folk ska t\u00e4nka om varum\u00e4rket, men det r\u00e4cker inte l\u00e4ngre. Gemene man f\u00f6rv\u00e4ntar sig att det syftet ska omvandlas i handling, och det tror jag \u00e4r en st\u00f6rre f\u00f6r\u00e4ndring \u00e4n vad m\u00e5nga f\u00f6retag inser.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”accenture-song-2″ src_tablet=”” src_phone=”” src_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/accenture-song-2.jpg” custom_margin=”7px||7px||false|false” custom_css_main_element=”height:282px;||width:auto;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]F\u00f6r att hj\u00e4lpa kunderna p\u00e5 den h\u00e4r resan har Accenture under de senaste \u00e5ren gjort en rad uppk\u00f6p inom kreativa branscher. Den h\u00e4r kompetensen har samlats inom Accenture Interactive, men fortfarande som relativt frist\u00e5ende enheter med egna varum\u00e4rken. Nu d\u00e4remot tas ett helhetsgrepp och hela Accenture Interactive byter namn till Accenture Song.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\u2013 Ist\u00e4llet f\u00f6r att erbjuda v\u00e5ra kunder delar av helheten \u2013 till exempel varum\u00e4rkesstrategi, automatiserad marknadsf\u00f6ring eller ny e-handel \u2013 vill vi \u00e5terskapa oss sj\u00e4lva och sy ihop all v\u00e5r kreativitet, alla v\u00e5ra kompetenser till ett enda helhetserbjudande.<\/p>\n

F\u00f6r kunderna inneb\u00e4r det att Accenture Song samlar alla de erbjudanden som tidigare fanns inom Accenture Interactive till en integrerad l\u00f6sning.<\/p>\n

\u2013 All den f\u00f6rm\u00e5ga och spetskompetens som vi har haft innan finns kvar, men vi har sytt ihop det p\u00e5 ett nytt s\u00e4tt f\u00f6r att vi ska kunna s\u00e4kerst\u00e4lla att vi ger v\u00e5ra kunder det helhetst\u00e4nk som beh\u00f6vs. P\u00e5 s\u00e5 s\u00e4tt kan de i sin tur forts\u00e4tta att vara relevanta f\u00f6r sina kunder, sina anst\u00e4llda, och hela samh\u00e4llet.<\/p>\n

L\u00e4s mer om hur du kan skapa tillv\u00e4xt genom relevans<\/strong><\/a>[\/et_pb_text][et_pb_text ul_item_indent=”17px” _builder_version=”4.17.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” text_line_height=”1.5em” ul_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#FFFFFF” background_color=”#a7100c” custom_margin=”27px|||||” custom_padding=”30px|30px|30px|30px|true|true” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

89 procent<\/strong> av ledningen p\u00e5 B2C-f\u00f6retag och 84 procent av ledningen p\u00e5 B2B-f\u00f6retag anser att deras kunders liv f\u00f6r\u00e4ndras f\u00f6r snabbt f\u00f6r att de ska hinna skapa relevanta erbjudanden i tid.<\/p>\n

60 procent<\/strong> av konsumenterna har \u00e4ndrat sina v\u00e4rderingar och livsm\u00e5l fundamentalt under det senaste \u00e5ret (j\u00e4mf\u00f6rt med 50 procent \u00e5ret dessf\u00f6rinnan).<\/p>\n

2\/3 av konsumenter<\/strong> upplever att f\u00f6retag inte reagerar tillr\u00e4ckligt snabbt p\u00e5 deras f\u00f6r\u00e4ndrade behov.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#a7100c” custom_padding=”60px||60px|||” global_module=”2612″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||5px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.1″ _module_preset=”default” header_font=”Benton Sans Cond Black||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”40px” header_2_font=”di-benton-sans-black||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” header_font_size_tablet=”38px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Alla artiklar fr\u00e5n Accenture<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/06\/elpriser-thumb.jpg” title_text=”elpriser-thumb” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzODAifX0=@” force_fullwidth=”on” _builder_version=”4.17.4″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzODAifX0=@” global_colors_info=”{}”]Bransch i omvandling: Det h\u00e4r kr\u00e4vs f\u00f6r partnerskap med den nya elkunden[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-accenture-5-1.jpg” title_text=”thumb-accenture-5-1″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMzEifX0=@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMzEifX0=@” global_colors_info=”{}”]Ny rapport: Tio trender som tvingar bankerna till snabba beslut i stora fr\u00e5gor[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-accenture-4-1.jpg” title_text=”thumb-accenture-4-1″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzNDUifX0=@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” global_colors_info=”{}”]Nya siffror: \u201dMarginellt h\u00f6gre investering ger betydligt h\u00f6gre int\u00e4kter\u201d[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-car-drive-field.jpg” title_text=”thumb-car-drive-field” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4In19@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4In19@” global_colors_info=”{}”]Det saknas tydlig ledare inom milj\u00f6fordon[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-bala-ase-1.jpg” title_text=”thumb-bala-ase-1″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyMTcifX0=@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyMTcifX0=@” global_colors_info=”{}”]S\u00e5 skyddar du f\u00f6retaget b\u00e4st mot cyberkriminella[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2021\/08\/thumb-accenture-vd-2.jpg” title_text=”thumb-accenture-vd-2″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyNjkifX0=@” force_fullwidth=”on” _builder_version=”4.17.1″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyNjkifX0=@” global_colors_info=”{}”]Molnet kan bli lika revolutionerande som webben[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Annons – inneh\u00e5ll fr\u00e5n AccentureF\u00f6retagen h\u00e4nger inte med: \u201cM\u00e5ste hitta en ny tillv\u00e4xtmodell\u201dTv\u00e5 av tre konsumenter anser att f\u00f6retag inte svarar tillr\u00e4ckligt snabbt p\u00e5 deras f\u00f6r\u00e4ndrade behov. Nio av tio f\u00f6retagsledningar h\u00e5ller med: de klarar helt enkelt inte att f\u00f6r\u00e4ndra sin verksamhet i samma takt som behoven skiftar. Kanske kan en ny s\u00e5ng vara en […]<\/p>\n","protected":false},"author":1,"featured_media":3449,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","bnmp_articleUUID":"417050f7-8ec2-5ea5-b1ec-efaa9999e05f","footnotes":""},"class_list":["post-3433","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/comments?post=3433"}],"version-history":[{"count":28,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3433\/revisions"}],"predecessor-version":[{"id":3491,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3433\/revisions\/3491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/media\/3449"}],"wp:attachment":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/media?parent=3433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}