{"id":3838,"date":"2023-04-13T11:27:37","date_gmt":"2023-04-13T09:27:37","guid":{"rendered":"https:\/\/kampanj.di.se\/accenture\/?page_id=3838"},"modified":"2023-04-19T16:42:58","modified_gmt":"2023-04-19T14:42:58","slug":"vi-befinner-oss-i-en-permakris-sa-kan-foretag-forbli-relevanta","status":"publish","type":"page","link":"https:\/\/kampanj.di.se\/accenture\/vi-befinner-oss-i-en-permakris-sa-kan-foretag-forbli-relevanta\/","title":{"rendered":"\u201cVi befinner oss i en permakris\u201d \u2013 s\u00e5 kan f\u00f6retag f\u00f6rbli relevanta"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(0,0,0,0.4) 100%” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_end=”rgba(0,0,0,0.4)” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-permakris-5.jpg” background_position=”bottom_center” background_blend=”overlay” background_enable_video_mp4=”off” background_video_width=”100%” height=”100vh” background_last_edited=”off|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” background_video_mp4_phone=”https:\/\/kampanj.di.se\/sts-alpresor\/wp-content\/uploads\/2021\/08\/Bad-Gastein-4k-mobile.mp4″ background_enable_video_mp4_phone=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_center” position_origin_r=”bottom_right” vertical_offset=”60px” vertical_offset_tablet=”” vertical_offset_phone=”3rem” vertical_offset_last_edited=”on|phone” width_tablet=”” width_phone=”90%” width_last_edited=”on|tablet” max_width=”700px” max_width_tablet=”700px” max_width_phone=”700px” max_width_last_edited=”on|desktop” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Det h\u00e4r kr\u00e4vs f\u00f6r
\npartnerskap med den
\nnya elkunden<\/h1>\n

” content_phone=”<\/p>\n

Det h\u00e4r kr\u00e4vs f\u00f6r partnerskap med den nya elkunden<\/h1>\n

” content_last_edited=”off|desktop” _builder_version=”4.20.4″ _module_preset=”default” header_font=”Benton Sans Cond Black|||on|||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_letter_spacing=”1px” header_line_height=”1.1em” header_2_font=”||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” custom_margin=”||12px|||” custom_padding=”||||false|false” header_text_align_tablet=”” header_text_align_phone=”” header_text_align_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_text_shadow_style=”preset3″ header_text_shadow_color=”rgba(0,0,0,0.5)” global_colors_info=”{}”]<\/p>\n

\u201cVi befinner oss i en permakris\u201d \u2013 s\u00e5 kan f\u00f6retag f\u00f6rbli relevanta<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#ingress” button_text=”%22″ button_alignment=”center” module_class=”radioknapp” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_border_width=”1.5px” button_border_radius=”50%” button_font=”Elegant Icons||||||||” button_use_icon=”off” background_layout=”dark” custom_margin=”||||false|false” custom_padding=”|12px||12px|false|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px||true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|19px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”ingress” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#222222″ text_font_size=”20px” text_line_height=”1.5em” header_3_font=”di-benton-bold||||||||” header_3_text_color=”#222222″ header_3_font_size=”19px” header_3_line_height=”1.5em” custom_padding=”||22px|||” custom_padding_tablet=”||22px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.15)” global_colors_info=”{}”]Det handlar om permakris, det handlar om lojalitet, och det handlar om identitet. Men framf\u00f6rallt handlar det om makt. Rapporten Accenture Life Trends listar fem trender som definierar 2023, och vad f\u00f6retag m\u00e5ste g\u00f6ra f\u00f6r att forts\u00e4tta vara relevanta n\u00e4r konsumenterna k\u00e4mpar f\u00f6r att ta makt \u00f6ver det okontrollerbara.[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”di-benton-bold||||||||” header_2_text_color=”#222222″ header_2_font_size=”24px” custom_margin=”-11px|||||” custom_padding=”19px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Extern l\u00e4nk: L\u00e4s hela rapporten Accenture Life Trends 2023 h\u00e4r<\/strong><\/a><\/p>\n

I \u00f6ver femton \u00e5r har Accenture \u00e5rligen gjort en unders\u00f6kning d\u00e4r de fr\u00e5gar sina anst\u00e4llda \u00f6ver hela v\u00e4rlden om insikter om vad kunderna, konsumenterna och marknaden g\u00f6r, s\u00e4ger och vill just nu.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u2013 Vi vet att det hela tiden sker f\u00f6r\u00e4ndring, och genom att g\u00f6ra den h\u00e4r rapporten kan vi hj\u00e4lpa v\u00e5ra kunder att forts\u00e4tta vara relevanta f\u00f6r sin marknad, s\u00e4ger Ylva Wikstr\u00f6m, ansvarig f\u00f6r Accenture Song i Sverige.<\/p>\n

Under \u00e5ren har Accenture Life Trends (tidigare kallad Fjord Trends) ibland uppm\u00e4rksammat radikala str\u00f6mningar, ibland visat p\u00e5 mer l\u00e5ngsiktiga trender, men aldrig tidigare under rapportens historia har omv\u00e4rlden varit under s\u00e5 radikal f\u00f6r\u00e4ndring som under 2023.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ylva-1.jpg” title_text=”accenture-ylva-1″ src_tablet=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ylva-2.jpg” src_phone=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ylva-1.jpg” src_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” background_enable_image=”off” background_position=”top_center” custom_margin=”||7px|||” animation_style=”fade” global_colors_info=”{}” custom_css_main_element_last_edited=”off|desktop” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Benton Sans||||||||” text_text_color=”#adadad” text_font_size=”15px” text_line_height=”1.3em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

Ylva Wikstr\u00f6m, ansvarig f\u00f6r Accenture Song i Sverige. Foto: Moa Alexandersson<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” link_text_color=”#017DFC” header_font_size=”24px” header_2_font=”di-benton-bold||||||||” header_2_text_color=”#222222″ header_2_font_size=”24px” custom_margin=”||||false|false” custom_padding=”||||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u2013 F\u00f6rst hade vi pandemi, sen slag i slag kom det krig i Europa, energikris, inflation, och ovanp\u00e5 allt det har vi en klimatkris. Det h\u00e4r har p\u00e5g\u00e5tt, och eskalerat, i flera \u00e5r nu, och n\u00e4r kriser drar ut \u00f6ver en l\u00e4ngre period p\u00e5verkar det m\u00e4nniskors m\u00e5ende.<\/p>\n

Och n\u00e4r m\u00e4nniskors m\u00e5ende p\u00e5verkas, d\u00e5 p\u00e5verkas \u00e4ven deras beteende. M\u00e5nga b\u00f6rjar fundera p\u00e5 hur de ska kunna ta tillbaka kontrollen \u00f6ver sitt liv ist\u00e4llet f\u00f6r att bara kastas fram och tillbaka fr\u00e5n den ena krisen till den andra.<\/p>\n

\u2013 De h\u00e4r funderingarna eskalerar just nu, och ju mer m\u00e4nniskor funderar, desto mer \u00e4ndrar de sitt beteende f\u00f6r att k\u00e4nna att det i alla fall finns n\u00e5got i deras liv som de har makt \u00f6ver.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.4)” background_color_gradient_direction=”223deg” background_color_gradient_start=”rgba(0,0,0,0.32)” background_color_gradient_end=”rgba(255,255,255,0)” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-permakris-2.jpg” background_position=”top_left” background_blend=”overlay” height=”700px” height_tablet=”700px” height_phone=”380px” height_last_edited=”on|phone” background_color_phone=”rgba(0,0,0,0.33)” background_last_edited=”off|tablet” background_enable_color_phone=”on” use_background_color_gradient_phone=”off” background_position_phone=”center” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” module_class=”et-readmore-toggle” _builder_version=”4.20.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” positioning=”absolute” position_origin_a=”center_center” position_origin_r=”top_right” vertical_offset=”81px” horizontal_offset=”21px” vertical_offset_tablet=”50px” vertical_offset_phone=”0px” vertical_offset_last_edited=”on|desktop” horizontal_offset_tablet=”30px” horizontal_offset_phone=”0px” horizontal_offset_last_edited=”on|phone” position_origin_a_tablet=”” position_origin_a_phone=”center_center” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|tablet” position_origin_r_tablet=”bottom_right” position_origin_r_phone=”” position_origin_r_last_edited=”on|tablet” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” max_width=”670px” max_width_tablet=”550px” max_width_phone=”” max_width_last_edited=”on|tablet” custom_padding=”0px|40px|0px|40px|false|true” custom_padding_tablet=”|0px||30px|false|false” custom_padding_phone=”40px|20px|40px|20px|true|false” animation_style=”fade” positioning_tablet=”” positioning_phone=”” positioning_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Benton Sans||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” text_line_height=”1.2em” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#FFFFFF” header_3_font=”Benton Sans bold||||||||” header_3_text_align=”center” header_3_text_color=”#FFFFFF” header_3_font_size=”38px” header_3_line_height=”1.1em” text_orientation=”center” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_3_text_align_tablet=”center” header_3_text_align_phone=”center” header_3_text_align_last_edited=”on|tablet” header_3_font_size_tablet=”32px” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”1.2em” header_3_line_height_phone=”1.1em” header_3_line_height_last_edited=”off|desktop” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” header_3_text_shadow_style=”preset3″ header_3_text_shadow_blur_strength=”0.6em” header_3_text_shadow_blur_strength_tablet=”0.46em” header_3_text_shadow_blur_strength_phone=”” header_3_text_shadow_blur_strength_last_edited=”on|tablet” header_3_text_shadow_color_tablet=”#000000″ header_3_text_shadow_color_phone=”” header_3_text_shadow_color_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

\u201dF\u00f6rst av allt handlar det om att inse att den h\u00e4r permakrisen vi lever i existerar, och att vi m\u00e4nniskor anpassar oss efter det.\u201d<\/h3>\n

– Ylva Wikstr\u00f6m<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px|||” custom_padding_tablet=”60px||60px|||” custom_padding_phone=”60px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|19px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

I \u00e5rets upplaga av Accenture Life Trends listas fem insikter som f\u00f6retag b\u00f6r ha med sig i sitt strategiarbete f\u00f6r att kunna surfa p\u00e5 den h\u00e4r maktf\u00f6rskjutningen snarare \u00e4n att dr\u00e4nkas av den (se faktaruta l\u00e4ngre ner).<\/p>\n

\u2013 F\u00f6rst av allt handlar det om att inse att den h\u00e4r permakrisen vi lever i existerar, och att vi m\u00e4nniskor anpassar oss efter det.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”accenture-ylva-3″ src_last_edited=”off|desktop” _builder_version=”4.20.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ylva-3.jpg” custom_margin=”7px||7px||false|false” animation_style=”fade” background_last_edited=”off|desktop” background_position_tablet=”top_center” custom_css_main_element=”height:380px;||width:auto;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Benton Sans||||||||” text_text_color=”#adadad” text_font_size=”15px” text_line_height=”1.3em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Foto: Moa Alexandersson<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

D\u00e4rmed inte sagt att anpassningen ser likadan ut f\u00f6r alla m\u00e4nniskor. I Accenture Life Trends talar rapportf\u00f6rfattarna om att responsen kan sammanfattas i fyra olika F: fight, flight, freeze och focus.<\/p>\n

\u2013 I Iran har pressen g\u00e5tt s\u00e5 l\u00e5ngt att folk sl\u00e5r tillbaka, medan vi i Kina ist\u00e4llet ser att delar av den unga generationen \u00e4r s\u00e5 uppgivna att de varken bryr sig om att studera eller p\u00e5 n\u00e5got annat s\u00e4tt planera f\u00f6r sin framtid. Andra flyr in i den digitala v\u00e4rlden f\u00f6r att komma bort en stund.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”19px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]Dessutom f\u00f6r\u00e4ndrar de h\u00e4r reaktionerna m\u00e4nniskors lojalitet, och rapporten visar hur mycket viktigare olika grupper blir f\u00f6r m\u00e4nniskor i tider av kris.<\/p>\n

\u2013 Vi \u00e4r flockvarelser, sammanhang \u00e4r viktigt f\u00f6r oss, och nu ser vi att k\u00e4nslan av tillh\u00f6righet till olika nischade grupper v\u00e4xer sig v\u00e4ldigt mycket starkare. De erbjuder en trygghet, medan lojaliteten till produkter och varum\u00e4rken tappar i betydelse. Det blir en utmaning f\u00f6r f\u00f6retag att f\u00f6rs\u00f6ka skapa den h\u00e4r starka gemenskapen runt sina erbjudanden.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image title_text=”accenture-permakris-4″ _builder_version=”4.20.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-permakris-4.jpg” parallax=”on” parallax_method=”off” height=”700px” height_tablet=”500px” height_phone=”400px” height_last_edited=”on|phone” background_last_edited=”on|phone” parallax_tablet=”off” parallax_method_tablet=”on” parallax_method_phone=”on” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px||true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Denna k\u00e4nsla av sammanhang g\u00e5r igen i den tredje trenden: vikten av att uppm\u00e4rksamma de mjuka v\u00e4rden som uppst\u00e5r n\u00e4r vi tr\u00e4ffas fysiskt och jobbar tillsammans, och risken att de f\u00f6rsvinner n\u00e4r vi jobbar p\u00e5 distans.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”19px|150px|19px|150px|true|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”19px|30px|19px|30px|true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”||||||||” header_2_text_color=”#222222″ custom_padding=”0px||0px||true|false” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u2013 Det b\u00f6rjar bli s\u00e5 tydligt nu att f\u00f6retag f\u00f6rlorar i b\u00e5de innovationskraft, kultur och lojalitet n\u00e4r m\u00e5nga jobbar hemma. Samtidigt kan inte f\u00f6retagsledningen beordra de anst\u00e4llda att komma tillbaka. Det handlar \u00e5terigen om makt, och de anst\u00e4llda har makten att g\u00e5.<\/p>\n

Ist\u00e4llet menar Ylva Wikstr\u00f6m att ledarskapet beh\u00f6ver utvecklas. Att det inte r\u00e4cker med att erbjuda fika och fredags-AW, utan att sj\u00e4lva varandet p\u00e5 arbetsplatsen m\u00e5ste upplevas som s\u00e5 mycket mer v\u00e4rdefullt \u00e4n att jobba hemma.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”accenture-ylva-4″ src_last_edited=”off|desktop” _builder_version=”4.20.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ylva-4.jpg” custom_margin=”5px||7px||false|false” animation_style=”fade” custom_css_main_element=”height:380px;||width:auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”height:350px;||width:auto;” custom_css_main_element_phone=”height:250px;||width:auto;”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Benton Sans||||||||” text_text_color=”#adadad” text_font_size=”15px” text_line_height=”1.3em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Foto: Moa Alexandersson<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|0px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\u2013 Dessutom kommer vi att beh\u00f6va se \u00f6ver hur jobbet p\u00e5verkas av de AI-verktyg som kommer nu, hur de kan anv\u00e4ndas f\u00f6r kreativitet och skapande. De h\u00e4r b\u00e5da trenderna \u00e4r helt klart delar av en revolution, och som arbetsgivare beh\u00f6ver man omfamna det och unders\u00f6ka hur det kan utveckla arbetsplatsen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image title_text=”accenture-permakris-3″ _builder_version=”4.20.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” background_image=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-permakris-3.jpg” parallax=”on” parallax_method=”off” height=”700px” height_tablet=”500px” height_phone=”400px” height_last_edited=”on|phone” background_last_edited=”on|phone” parallax_tablet=”off” parallax_method_tablet=”on” parallax_method_phone=”on” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Artikel\/text 1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px||true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|1px||auto||” custom_padding=”0px|150px|29px|150px|false|true” custom_padding_tablet=”|60px||60px|true|true” custom_padding_phone=”|30px||30px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#222222″ text_font_size=”18px” text_line_height=”1.5em” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#222222″ header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u00c4ven den sista trenden som presenteras i Accenture Life Trends handlar om makt, men i det h\u00e4r fallet makt \u00f6ver data och identitet.<\/p>\n

\u2013 Fler och fler m\u00e4nniskor b\u00f6rjar bli oroliga \u00f6ver hur deras data anv\u00e4nds av f\u00f6retag, och nu finns det en l\u00f6sning p\u00e5 det h\u00e4r i och med digitala pl\u00e5nb\u00f6cker.<\/p>\n

Det fungerar som ett digitalt identitetskort d\u00e4r anv\u00e4ndaren p\u00e5 ett enkelt s\u00e4tt kan ge f\u00f6retag tillg\u00e5ng till hela eller delar av den data som personen vill dela.<\/p>\n

\u2013 Tekniken finns redan, men f\u00f6r att den ska kunna b\u00f6rja anv\u00e4ndas i stor skala m\u00e5ste tekniken anammas av massorna, samtidigt som f\u00f6retag m\u00e5ste ha den digitala infrastrukturen. Det finns b\u00e5de psykiska och praktiska barri\u00e4rer, men jag \u00e4r s\u00e4ker p\u00e5 att det h\u00e4r kommer att komma stort.<\/p>\n

Vad inneb\u00e4r d\u00e5 all denna maktf\u00f6rskjutning i det l\u00e5nga loppet?<\/strong><\/p>\n

\u2013 F\u00f6retag m\u00e5ste bli mer lyh\u00f6rda. De m\u00e5ste inse att det inte finns en one size fits all \u2013 m\u00e4nniskor \u00e4r olika och kan reagera p\u00e5 diametralt olika s\u00e4tt p\u00e5 samma h\u00e4ndelse, s\u00e4ger Ylva Wikstr\u00f6m.<\/p>\n

Extern l\u00e4nk: L\u00e4s hela rapporten Accenture Life Trends 2023 h\u00e4r<\/strong><\/a><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Benton Sans||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” text_line_height=”1.5em” link_font=”||||on||||” link_text_color=”#FFFFFF” header_font_size=”24px” header_2_font=”Publico Banner bold||||||||” header_2_text_color=”#FFFFFF” header_3_font=”Publico Text bold||||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”#a7100c” custom_margin=”30px||||false|false” custom_padding=”30px|30px|30px|30px|false|true” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Fem starka trender under 2023 enligt Accenture Life Trends<\/h2>\n
    \n
  • Vi befinner oss i en permakris, men vi anpassar oss<\/li>\n
  • I en os\u00e4ker omv\u00e4rld knyter m\u00e4nniskor starkare band<\/li>\n
  • Vikten av om\u00e4tbara v\u00e4rden n\u00e4r vi ses p\u00e5 jobbet<\/li>\n
  • AI-verktyg anv\u00e4nds f\u00f6r kreativa uppgifter<\/li>\n
  • Digitala pl\u00e5nb\u00f6cker kan g\u00f6ra den digitala identiteten s\u00e4krare<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#a7100c” custom_padding=”60px||60px|||” saved_tabs=”all” global_colors_info=”{}” global_module=”3948″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||5px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.1″ _module_preset=”default” header_font=”Benton Sans Cond Black||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”40px” header_2_font=”di-benton-sans-black||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” header_font_size_tablet=”38px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    Alla artiklar fr\u00e5n Accenture<\/h1>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/09\/accenture-per-osterman-thumb.jpg” title_text=”thumb-accenture-vd-2″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM1NjcifX0=@” force_fullwidth=”on” _builder_version=”4.18.0″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM1NjcifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]Svenska f\u00f6retag halkar efter i AI-mognad[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/09\/accenture-sep-2-8-thumb.jpg” title_text=”accenture-sep-2-8-thumb” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MDQifX0=@” force_fullwidth=”on” _builder_version=”4.18.0″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MDQifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    Ny rapport visar: Tre steg konsumentproduktf\u00f6retag beh\u00f6ver ta f\u00f6r att klara digitaliseringen<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-2023-anna-weissmann-1.jpg” title_text=”accenture-2023-anna-weissmann-1″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDQifX0=@” force_fullwidth=”on” _builder_version=”4.20.4″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDQifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    Fokus p\u00e5 cybers\u00e4kerhet \u2013 ny lag f\u00f6r digital motst\u00e5ndskraft \u00e4r p\u00e5 plats<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ylva-thumb.jpg” title_text=”accenture-ylva-thumb” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM4MzgifX0=@” force_fullwidth=”on” _builder_version=”4.20.4″ _dynamic_attributes=”url” _module_preset=”default” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||16px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Benton Sans bold||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1em” text_orientation=”center” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM4MzgifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    \u201cVi befinner oss i en permakris\u201d \u2013 s\u00e5 kan f\u00f6retag f\u00f6rbli relevanta<\/p>\n

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