{"id":3889,"date":"2023-04-18T10:05:10","date_gmt":"2023-04-18T08:05:10","guid":{"rendered":"https:\/\/kampanj.di.se\/accenture\/?page_id=3889"},"modified":"2023-04-20T09:23:08","modified_gmt":"2023-04-20T07:23:08","slug":"alla-rusar-till-generativ-ai-sa-hittar-du-konkurrensfordelarna-i-trangseln","status":"publish","type":"page","link":"https:\/\/kampanj.di.se\/accenture\/alla-rusar-till-generativ-ai-sa-hittar-du-konkurrensfordelarna-i-trangseln\/","title":{"rendered":"Alla rusar till Generativ AI \u2013 s\u00e5 hittar du konkurrensf\u00f6rdelarna i tr\u00e4ngseln"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|rgba(0,0,0,0.4) 100%&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ai-joel-daniel-1-ny.jpg&#8221; background_blend=&#8221;overlay&#8221; background_enable_video_mp4=&#8221;off&#8221; background_video_width=&#8221;100%&#8221; height=&#8221;100vh&#8221; background_last_edited=&#8221;off|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; background_enable_image_phone=&#8221;off&#8221; background_video_mp4_phone=&#8221;https:\/\/kampanj.di.se\/sts-alpresor\/wp-content\/uploads\/2021\/08\/Bad-Gastein-4k-mobile.mp4&#8243; background_enable_video_mp4_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; position_origin_r=&#8221;bottom_right&#8221; vertical_offset=&#8221;60px&#8221; vertical_offset_tablet=&#8221;&#8221; vertical_offset_phone=&#8221;3rem&#8221; vertical_offset_last_edited=&#8221;on|phone&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;700px&#8221; max_width_tablet=&#8221;700px&#8221; max_width_phone=&#8221;700px&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h1>Det h\u00e4r kr\u00e4vs f\u00f6r<br \/>\npartnerskap med den<br \/>\nnya elkunden<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h1>Det h\u00e4r kr\u00e4vs f\u00f6r partnerskap med den nya elkunden<\/h1>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Benton Sans Cond Black|||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;42px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||12px|||&#8221; custom_padding=&#8221;||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_text_shadow_style=&#8221;preset3&#8243; header_text_shadow_color=&#8221;rgba(0,0,0,0.5)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Alla rusar till Generativ AI \u2013 s\u00e5 hittar du konkurrens\u00adf\u00f6rdelarna i tr\u00e4ngseln<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#ingress&#8221; button_text=&#8221;%22&#8243; button_alignment=&#8221;center&#8221; module_class=&#8221;radioknapp&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_border_width=&#8221;1.5px&#8221; button_border_radius=&#8221;50%&#8221; button_font=&#8221;Elegant Icons||||||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|12px||12px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Artikel\/text 1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;60px||60px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|150px|19px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;ingress&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;di-benton-bold||||||||&#8221; header_3_text_color=&#8221;#222222&#8243; header_3_font_size=&#8221;19px&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;||22px|||&#8221; custom_padding_tablet=&#8221;||22px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.15)&#8221; global_colors_info=&#8221;{}&#8221;]Lanseringen av ChatGPT har gjort generativ AI tillg\u00e4nglig f\u00f6r alla. Det inneb\u00e4r ocks\u00e5 att tekniken i sig inte l\u00e4ngre \u00e4r n\u00e5gon konkurrensf\u00f6rdel. En ny rapport fr\u00e5n Accenture visar att det kr\u00e4vs \u00e5tg\u00e4rder i tre olika dimensioner f\u00f6r att verkligen kunna dra nytta av de m\u00f6jligheter som generativ, eller skapande, AI ger.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;di-benton-bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size=&#8221;24px&#8221; custom_margin=&#8221;-11px|||||&#8221; custom_padding=&#8221;19px|||||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N706615.3424900DAGENSINDUSTRI\/B29641670.365322552;dc_trk_aid=556051924;dc_trk_cid=190313698;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=\" target=\"_blank\" rel=\"noopener\"><strong>Extern l\u00e4nk: L\u00e4s hela rapporten: A new era of generative AI for everyone<\/strong><\/a><\/p>\n<p>Fram till november 2022 var AI, artificiell intelligens, framf\u00f6rallt f\u00f6rknippat med analys. Data samlades in, och AI:n kunde snabbt se och analysera m\u00f6nster som m\u00e4nniskor inte f\u00f6rm\u00e5dde uppfatta. Dessutom kunde den f\u00f6resl\u00e5 \u00e5tg\u00e4rder.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ai-joel-daniel-2.jpg&#8221; title_text=&#8221;accenture-ai-joel-daniel-2&#8243; src_tablet=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ai-joel-daniel-2-16&#215;9-1.jpg&#8221; src_phone=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ai-joel-daniel-2.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; custom_margin=&#8221;7px||7px||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|desktop&#8221; custom_css_main_element_tablet=&#8221;height:350px;||width:auto;&#8221; custom_css_main_element_phone=&#8221;height:250px;||width:auto;&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans||||||||&#8221; text_text_color=&#8221;#adadad&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]Daniel Hjelte, ansvarig f\u00f6r datadriven verksamhetsutveckling p\u00e5 Accenture i Norden.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Sen kom Open AI:s verktyg ChatGPT. V\u00e4rlden h\u00e4pnade: P\u00e5 fem dagar hade den nya tj\u00e4nsten f\u00e5tt en miljon anv\u00e4ndare \u2013 en rekordtid f\u00f6r en ny produkt. Men det som var riktigt omv\u00e4lvande var att den h\u00e4r AI:n inte bara kunde f\u00f6rst\u00e5 inneh\u00e5ll. Den kunde ocks\u00e5 skapa det helt sj\u00e4lv med hj\u00e4lp av lite handh\u00e5llning fr\u00e5n en m\u00e4nniska.<\/p>\n<p>De h\u00e4r f\u00f6rm\u00e5gorna tillsammans med den extremt snabba utvecklingen st\u00e4ller nu f\u00f6retag inf\u00f6r en helt ny verklighet som de m\u00e5ste f\u00f6rh\u00e5lla sig till.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_text_color=&#8221;#017DFC&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;di-benton-bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size=&#8221;24px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u2013 Det handlar om \u00f6verlevnad, b\u00e5de p\u00e5 kort och l\u00e5ng sikt. Det \u00e4r inte s\u00e5 att tekniken i sig kommer att konkurrera ut f\u00f6retag, men de som l\u00e4r sig att etablera och m\u00f6jligg\u00f6ra anv\u00e4ndandet av generativ AI kommer att konkurrera ut de f\u00f6retag som inte g\u00f6r det, s\u00e4ger Daniel Hjelte som \u00e4r ansvarig f\u00f6r datadriven verksamhetsutveckling p\u00e5 Accenture i Norden.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.5)&#8221; background_color_gradient_direction=&#8221;223deg&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.32)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ai-2.jpg&#8221; background_position=&#8221;top_left&#8221; background_blend=&#8221;overlay&#8221; height=&#8221;700px&#8221; height_tablet=&#8221;700px&#8221; height_phone=&#8221;380px&#8221; height_last_edited=&#8221;on|phone&#8221; background_color_phone=&#8221;rgba(0,0,0,0.33)&#8221; background_last_edited=&#8221;off|tablet&#8221; background_enable_color_phone=&#8221;on&#8221; use_background_color_gradient_phone=&#8221;off&#8221; background_position_phone=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;et-readmore-toggle&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;center_center&#8221; position_origin_r=&#8221;top_right&#8221; vertical_offset=&#8221;81px&#8221; horizontal_offset=&#8221;21px&#8221; vertical_offset_tablet=&#8221;50px&#8221; vertical_offset_phone=&#8221;0px&#8221; vertical_offset_last_edited=&#8221;on|desktop&#8221; horizontal_offset_tablet=&#8221;30px&#8221; horizontal_offset_phone=&#8221;0px&#8221; horizontal_offset_last_edited=&#8221;on|phone&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;center_center&#8221; position_origin_a_last_edited=&#8221;on|phone&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;bottom_right&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;670px&#8221; max_width_tablet=&#8221;450px&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px|40px|0px|40px|false|true&#8221; custom_padding_tablet=&#8221;|0px||30px|false|false&#8221; custom_padding_phone=&#8221;40px|20px|40px|20px|true|false&#8221; animation_style=&#8221;fade&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Benton Sans bold||||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;38px&#8221; header_3_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_align_tablet=&#8221;center&#8221; header_3_text_align_phone=&#8221;center&#8221; header_3_text_align_last_edited=&#8221;on|tablet&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;23px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;1.2em&#8221; header_3_line_height_phone=&#8221;1.1em&#8221; header_3_line_height_last_edited=&#8221;off|desktop&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; header_3_text_shadow_style=&#8221;preset3&#8243; header_3_text_shadow_blur_strength=&#8221;0.6em&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;0.46em&#8221; header_3_text_shadow_blur_strength_phone=&#8221;&#8221; header_3_text_shadow_blur_strength_last_edited=&#8221;on|tablet&#8221; header_3_text_shadow_color_tablet=&#8221;#000000&#8243; header_3_text_shadow_color_phone=&#8221;&#8221; header_3_text_shadow_color_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\u201dData \u00e4r guld och de f\u00f6retag som sedan tidigare har varit duktiga p\u00e5 att hantera sin data kommer att lyckas b\u00e4ttre med sin AI-anv\u00e4ndning\u201d<\/h3>\n<p>&#8211; Joel Hofgren[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Artikel\/text 1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;60px||60px|||&#8221; custom_padding_tablet=&#8221;60px||60px|||&#8221; custom_padding_phone=&#8221;60px||60px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|1px||auto||&#8221; custom_padding=&#8221;0px|150px|19px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Problemet \u00e4r bara att det inte r\u00e4cker med att logga in och be AI-tj\u00e4nsterna att b\u00f6rja jobba. I sin nya rapport, A new era of generative AI for everyone, identifierar Accenture tre dimensioner av AI-utvecklingen som f\u00f6retag m\u00e5ste ta h\u00e4nsyn till f\u00f6r att klara \u00f6verg\u00e5ngen: tekniken, m\u00e4nniskorna och sist men inte minst etiken.<\/p>\n<p>\u2013 Om vi b\u00f6rjar med det tekniska m\u00e5ste f\u00f6retag inse att tillg\u00e5ngen till en AI-modell i sig inte \u00e4r en konkurrensf\u00f6rdel l\u00e4ngre eftersom b\u00e5de modellen och den data den bygger p\u00e5 \u00e4r tillg\u00e4ngliga f\u00f6r alla.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Och \u00e4ven om rapporten menar att det \u00e4r viktigt att l\u00e5ta de anst\u00e4llda konsumera AI-modellen, det vill s\u00e4ga anv\u00e4nda sig och l\u00e4ra sig av den, s\u00e5 \u00e4r den stora framg\u00e5ngsfaktorn att \u00e4ven kunna modifiera modellen med egen data.<\/p>\n<p>\u2013 Data \u00e4r guld och de f\u00f6retag som sedan tidigare har varit duktiga p\u00e5 att hantera sin data kommer att lyckas b\u00e4ttre med sin AI-anv\u00e4ndning, s\u00e4ger Joel Hofgren, ansvarig f\u00f6r ny teknologi p\u00e5 Accenture i Sverige, och forts\u00e4tter:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-joel-1&#215;1-1.jpg&#8221; title_text=&#8221;accenture-joel-1&#215;1&#8243; src_tablet=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-joel-16&#215;10-1.jpg&#8221; src_phone=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-joel-1&#215;1-1.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;7px||7px||false|false&#8221; animation_style=&#8221;fade&#8221; background_last_edited=&#8221;off|desktop&#8221; background_position_tablet=&#8221;top_center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|desktop&#8221; custom_css_main_element_tablet=&#8221;height:350px;||width:auto;&#8221; custom_css_main_element_phone=&#8221;height:250px;||width:auto;&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans||||||||&#8221; text_text_color=&#8221;#adadad&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Joel Hofgren, ansvarig f\u00f6r ny teknologi p\u00e5 Accenture i Sverige.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|1px||auto||&#8221; custom_padding=&#8221;19px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u2013 Ta ett kl\u00e4df\u00f6retag som exempel. Om de har koll p\u00e5 sin f\u00f6rs\u00e4ljningsstatistik, p\u00e5 vad som s\u00e4ljer bra var och n\u00e4r, kan designern be AI:n att l\u00e4mna f\u00f6rslag p\u00e5 kl\u00e4desplagg som baserat p\u00e5 datan borde s\u00e4lja bra n\u00e4sta s\u00e4song. Och d\u00e4rifr\u00e5n kan m\u00e4nniskan jobba vidare.<\/p>\n<p>Det h\u00e4r leder till den andra viktiga dimensionen av framg\u00e5ngsrik AI-anv\u00e4ndning: m\u00e4nniskorna.<\/p>\n<p>\u2013 Vi r\u00e5der alla v\u00e5ra kunder att ha ett \u201dpeople first\u201d-t\u00e4nk. AI ska inte ers\u00e4tta m\u00e4nniskor utan anv\u00e4ndas som ett komplement f\u00f6r att \u00f6ka effektivitet och kvalitet. Krasst sett: AI kommer inte att ers\u00e4tta din roll, men en m\u00e4nniska kompletterad med AI kommer att g\u00f6ra det, s\u00e4ger Daniel Hjelte.<\/p>\n<p>I rapporten p\u00e5pekar f\u00f6rfattarna att det \u00e4r just arbetsuppgifter, inte yrken, som kommer att ers\u00e4ttas av maskinen, och att det f\u00f6retag nu m\u00e5ste b\u00f6rja fundera p\u00e5 \u00e4r hur olika yrkesgrupper kan effektivisera sitt arbete med hj\u00e4lp av AI. B\u00e5de Joel Hofgren och Daniel Hjelte p\u00e5pekar dock att det \u00e4r extremt viktigt att inte bara titta p\u00e5 hur dagens arbetsuppgifter kan g\u00f6ras med hj\u00e4lp av AI, utan att ocks\u00e5 titta fram\u00e5t.<\/p>\n<p>\u2013 G\u00f6r ett tankeexperiment. T\u00e4nk er att ni har ett o\u00e4ndligt antal AI-robotar som kan automatisera aktiviteter, konversera, analysera data och skapa helt nytt inneh\u00e5ll. Vad skulle dessa digitala medarbetare d\u00e5 g\u00f6ra? Vad skulle ni kunna \u00e5stadkomma d\u00e5 som ni inte kan g\u00f6ra idag? T\u00e4nk inte p\u00e5 det som ett teknikprojekt, utan som ett aff\u00e4rsprojekt som \u00e4r m\u00f6jliggjort av ny teknik, s\u00e4ger Daniel Hjelte.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Publico Text bold||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;#a7100c&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>AI tar n\u00e4ringslivet med storm<\/h2>\n<p><span style=\"font-family: 'Benton Sans bold';\">98 procent<\/span> av f\u00f6retagsledare globalt inst\u00e4mmer i att AI-modeller kommer att spela en viktig roll i deras strategier de kommande tre till fem \u00e5ren.<\/p>\n<p><span style=\"font-family: 'Benton Sans bold';\">42 procent<\/span> kommer att investera f\u00f6r att anv\u00e4nda ChatGPT under 2023.<\/p>\n<p><em>K\u00e4lla: A new era of generative AI for everyone<\/em>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image title_text=&#8221;accenture-joel-daniel-5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; background_image=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-joel-daniel-5.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; height=&#8221;700px&#8221; height_tablet=&#8221;500px&#8221; height_phone=&#8221;400px&#8221; height_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; parallax_tablet=&#8221;off&#8221; parallax_method_tablet=&#8221;on&#8221; parallax_method_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Artikel\/text 1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;60px||60px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|1px||auto||&#8221; custom_padding=&#8221;0px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>B\u00e5da de h\u00e4r tv\u00e5 dimensionerna \u2013 tekniken och m\u00e4nniskorna \u2013 \u00e4r viktiga f\u00f6r att komma ig\u00e5ng med AI-anv\u00e4ndning. Men det som \u00e4r avg\u00f6rande f\u00f6r att b\u00e5de f\u00f6retag och samh\u00e4lle ska landa mjukt \u00e4r att hela tiden ha \u00f6gonen p\u00e5 den tredje dimensionen: etik och regelverk.<\/p>\n<p>\u2013 AI-anv\u00e4ndning omfattar v\u00e4ldigt m\u00e5nga saker som kr\u00e4ver eftertanke, p\u00e5pekar Joel Hofgren.<\/p>\n<p>\u2013 Du m\u00e5ste ha koll p\u00e5 fr\u00e5gor som r\u00f6r integritet, dataanv\u00e4ndning, immateriella r\u00e4ttigheter och upphovsr\u00e4tt. Du m\u00e5ste fundera \u00f6ver etisk anv\u00e4ndning av AI, och du m\u00e5ste fundera i termer av h\u00e5llbarhet. Att anv\u00e4nda sig av de h\u00e4r generativa AI-modellerna drar otroligt mycket energi i en v\u00e4rld d\u00e4r vi redan har brist p\u00e5 ren el, och allt det h\u00e4r m\u00e5ste f\u00f6retag f\u00f6rh\u00e5lla sig till.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px|150px|19px|150px|true|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;19px|60px|19px|60px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image title_text=&#8221;accenture-joel-daniel-4&#8243; src_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-joel-daniel-4.jpg&#8221; custom_margin=&#8221;7px||7px||false|false&#8221; animation_style=&#8221;fade&#8221; custom_css_main_element=&#8221;height:380px;||width:auto;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;height:350px;||width:auto;&#8221; custom_css_main_element_phone=&#8221;height:250px;||width:auto;&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AI-utvecklingen springer samtidigt p\u00e5 i ett rasande tempo och det g\u00e4ller att starta tidigt f\u00f6r att inte hamna efter. S\u00e5 i vilken dimension ska man egentligen b\u00f6rja jobba? Svaret fr\u00e5n Joel Hofgren och Daniel Hjelte \u00e4r: i alla tre.<\/p>\n<p>\u2013 De m\u00e5ste samverka, s\u00e5 enkelt \u00e4r det. Har du bara koll p\u00e5 teknik och regelverk kommer du att ta fram j\u00e4ttebra tekniska hj\u00e4lpmedel som f\u00f6ljer reglerna, men du kommer inte att skapa eller skala v\u00e4rde f\u00f6r din verksamhet, s\u00e4ger Daniel Hjelte.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|1px||auto||&#8221; custom_padding=&#8221;0px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;|60px||60px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georgia||||||||&#8221; text_text_color=&#8221;#222222&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u2013 Har du \u00e5 andra sidan fokus p\u00e5 aff\u00e4r och teknik men struntar i etiken, d\u00e5 kommer du s\u00e4kert att ta fram bra applikationer men b\u00e5de du och omv\u00e4rlden kommer att exponeras f\u00f6r risk. Det \u00e4r en v\u00e4ldigt intressant balansg\u00e5ng vi har framf\u00f6r oss.<\/p>\n<p>En balansg\u00e5ng som kan inneb\u00e4ra en framg\u00e5ng f\u00f6r nordiska bolag, som generellt sett inte har kommit lika l\u00e5ngt tekniskt och aff\u00e4rsm\u00e4ssigt i sin AI-anv\u00e4ndning som amerikanska och kinesiska, men som \u00e4r vana vid att jobba med etiska fr\u00e5gest\u00e4llningar.<\/p>\n<p>\u2013 Vi har en position som \u00e4r unik n\u00e4r det g\u00e4ller att ta ett helt\u00e4ckande ansvar, och just nu har vi m\u00f6jlighet att verkligen ta ledartr\u00f6jan n\u00e4r det g\u00e4ller ansvarsfullt samspel mellan m\u00e4nniska och AI.<\/p>\n<p><a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N706615.3424900DAGENSINDUSTRI\/B29641670.365322552;dc_trk_aid=556051924;dc_trk_cid=190313698;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=\" target=\"_blank\" rel=\"noopener\"><strong>Extern l\u00e4nk: L\u00e4s hela rapporten: A new era of generative AI for everyone<\/strong><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;Publico Banner bold||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Publico Text bold||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;#a7100c&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;30px|30px|5px|30px|false|true&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Sex steg f\u00f6r att anpassa organisationen till en v\u00e4rld med AI<\/h2>\n<ol>\n<li>S\u00e4tt ig\u00e5ng, med fokus p\u00e5 aff\u00e4ren \u2013 plocka de l\u00e5gt h\u00e4ngande frukterna, men gl\u00f6m inte att fundera p\u00e5 vilka aff\u00e4rer AI m\u00f6jligg\u00f6r i framtiden<\/li>\n<li>S\u00e4tt m\u00e4nniskan i centrum \u2013 de ska inte ers\u00e4ttas av AI, men m\u00e5ste f\u00e5 utbildning s\u00e5 att de har kompetens nog att anv\u00e4nda modellerna p\u00e5 b\u00e4sta s\u00e4tt<\/li>\n<li>Fokusera p\u00e5 er egen data \u2013 det \u00e4r n\u00e4r ni kopplar generella AI-modeller till er egen data som ni verkligen skapar f\u00f6rspr\u00e5ng<\/li>\n<li>Investera i er tekniska plattform \u2013 grundstrukturen m\u00e5ste finnas p\u00e5 plats f\u00f6r att ni ska kunna anv\u00e4nda AI p\u00e5 ett b\u00e5de effektivt och energim\u00e4ssigt h\u00e5llbar s\u00e4tt<\/li>\n<li>Jobba med ert ekosystems innovationskraft \u2013 ta vara p\u00e5 best practise fr\u00e5n hela branschen<\/li>\n<li>Jobba med de etiska aspekterna \u2013 innan ni skalar upp er AI-anv\u00e4ndning, se till att ni har en tillr\u00e4ckligt robust och helt\u00e4ckande struktur n\u00e4r det g\u00e4ller ansvarsfull AI<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#a7100c&#8221; custom_padding=&#8221;60px||60px|||&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;3948&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Benton Sans Cond Black||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;40px&#8221; header_2_font=&#8221;di-benton-sans-black||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;32px&#8221; header_font_size_tablet=&#8221;38px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>Alla artiklar fr\u00e5n Accenture<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/09\/accenture-per-osterman-thumb.jpg&#8221; title_text=&#8221;thumb-accenture-vd-2&#8243; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM1NjcifX0=@&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM1NjcifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Svenska f\u00f6retag halkar efter i AI-mognad[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2022\/09\/accenture-sep-2-8-thumb.jpg&#8221; title_text=&#8221;accenture-sep-2-8-thumb&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MDQifX0=@&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MDQifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Ny rapport visar: Tre steg konsumentproduktf\u00f6retag beh\u00f6ver ta f\u00f6r att klara digitaliseringen<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-2023-anna-weissmann-1.jpg&#8221; title_text=&#8221;accenture-2023-anna-weissmann-1&#8243; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDQifX0=@&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDQifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Fokus p\u00e5 cybers\u00e4kerhet \u2013 ny lag f\u00f6r digital motst\u00e5ndskraft \u00e4r p\u00e5 plats<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ylva-thumb.jpg&#8221; title_text=&#8221;accenture-ylva-thumb&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM4MzgifX0=@&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM4MzgifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>\u201cVi befinner oss i en permakris\u201d \u2013 s\u00e5 kan f\u00f6retag f\u00f6rbli relevanta<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-patrik-nylander-1.jpg&#8221; title_text=&#8221;accenture-patrik-nylander-1&#8243; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3OTUifX0=@&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||16px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3OTUifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Total omst\u00f6pning kan bli n\u00f6dv\u00e4ndigt f\u00f6r m\u00e5nga svenska f\u00f6retag[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.di.se\/accenture\/wp-content\/uploads\/2023\/04\/accenture-ai-joel-daniel-1-ny.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;accenture-ai-joel-daniel-1-ny&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM4ODkifX0=@&#8221; _dynamic_attributes=&#8221;url&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_margin=&#8221;||16px||false|false&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Benton Sans bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM4ODkifX0=@&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Alla rusar till Generativ AI \u2013 s\u00e5 hittar du konkurrensf\u00f6rdelarna i tr\u00e4ngseln<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alla rusar till Generativ AI \u2013 s\u00e5 hittar du konkurrens\u00adf\u00f6rdelarna i tr\u00e4ngselnLanseringen av ChatGPT har gjort generativ AI tillg\u00e4nglig f\u00f6r alla. Det inneb\u00e4r ocks\u00e5 att tekniken i sig inte l\u00e4ngre \u00e4r n\u00e5gon konkurrensf\u00f6rdel. En ny rapport fr\u00e5n Accenture visar att det kr\u00e4vs \u00e5tg\u00e4rder i tre olika dimensioner f\u00f6r att verkligen kunna dra nytta av de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3938,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3889","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/comments?post=3889"}],"version-history":[{"count":30,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3889\/revisions"}],"predecessor-version":[{"id":3982,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/pages\/3889\/revisions\/3982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/media\/3938"}],"wp:attachment":[{"href":"https:\/\/kampanj.di.se\/accenture\/wp-json\/wp\/v2\/media?parent=3889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}