[et_pb_section fb_built=”1″ admin_label=”HERO” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.18)” background_image=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-7.jpg” background_blend=”overlay” min_height=”600px” min_height_tablet=”501px” min_height_phone=”360px” min_height_last_edited=”on|phone” height=”94vh” max_height=”1200px” max_height_tablet=”620px” max_height_phone=”430px” max_height_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_center” vertical_offset=”40px” vertical_offset_tablet=”20px” vertical_offset_phone=”0px” vertical_offset_last_edited=”on|phone” position_origin_a_last_edited=”off|desktop” position_origin_f_last_edited=”off|desktop” position_origin_r_last_edited=”off|desktop” width=”92%” max_width=”900px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” positioning_last_edited=”off|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”3.8rem” header_letter_spacing=”-1px” header_line_height=”1.05em” custom_margin_tablet=”” custom_margin_phone=”||5px||false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”2.8rem” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” header_text_shadow_style=”preset3″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_width=”40px” font_icon_tablet=”3||divi||400″ font_icon_phone=”3||divi||400″ font_icon_last_edited=”on|desktop” icon_width_tablet=”40px” icon_width_phone=”35px” icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” animation_delay=”500ms” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.26.1″ _module_preset=”default” background_color=”#FBF4F1″ custom_padding=”40px||40px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” max_width=”620px” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”ingress” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”22px” text_font_size_tablet=”22px” text_font_size_phone=”19px” text_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Ett italienskt arv. Ett unikt utbud av vitvaror och k\u00f6ksprodukter. Ett karakteristiskt formspr\u00e5k i kombination med innovativa funktioner. Inom vitvaruv\u00e4rlden finns det f\u00e5 varum\u00e4rken med en lika rik historia som Smeg.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
EXTERN L\u00c4NK: Prova smeg hemma i 100 dagar<\/a><\/p>\n Smegs framg\u00e5ngssaga str\u00e4cker sig l\u00e5ngt tillbaka i tiden. Bertazzoni-familjens entrepren\u00f6randa tog sin b\u00f6rjan redan p\u00e5 1800-talet inom smideshantverk. Dagens Smeg grundades \u00e5r 1948 av Vittorio Bertazzoni. Under Italiens ekonomiska uppsving, som f\u00f6ljde n\u00e5gra \u00e5r senare, b\u00f6rjade f\u00f6retaget rikta sitt fokus mot hush\u00e5llsapparater.<\/p>\n D\u00e4refter har Smeg byggt upp ett renomm\u00e9 som leverant\u00f6r av v\u00e4ldesignade och noggrant tillverkade hush\u00e5llsmaskiner. Idag, k\u00e4nnetecknade av design och teknologi, \u00e5terfinns Smegs produkter i k\u00f6k v\u00e4rlden \u00f6ver.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” max_width=”1000px” max_width_tablet=”620px” max_width_phone=”620px” max_width_last_edited=”on|tablet” custom_padding=”40px||40px||true|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-2.jpg” title_text=”smeg-history-1×1″ src_tablet=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-history-1×1-1.jpg” src_phone=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-history-1×1-1.jpg” src_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-8.jpg” title_text=”smeg-hq-1×1″ src_tablet=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-hq-1×1-1.jpg” src_phone=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-hq-1×1-1.jpg” src_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”benton-txt” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_css_main_element=”font-size:14px;” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Smegs huvudkontor i Guastalla, Italien.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” max_width=”620px” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Idag \u00e4r det tredje generationen Bertazzoni-entrepren\u00f6rer som driver Smeg, d\u00e4r namnet vittnar om f\u00f6retagets ursprung: \u201dSmalterie Metallurgiche Emiliane Guastalla\u201d som fritt \u00f6versatt betyder \u201dEmilianska metallemaljeringsverken i Guastalla.\u201d<\/p>\n Guastalla \u00e4r en stad i regionen Reggio Emilia i Italien, nord\u00f6st om Parma. Familjens r\u00f6tter i denna provins \u00e4r stark och en central del, menar nuvarande \u00e4gare, Vittorio Bertazzoni.<\/p>\n \u2013 Vi tillverkar k\u00f6ksprodukter och \u00e4r i grund och botten ett genuint matlagningsf\u00f6retag med ett stort kunnande inom matlagning. Att vara baserade i denna region, den mest k\u00e4nda i Italien f\u00f6r sitt k\u00f6k, ger oss en stor f\u00f6rdel, f\u00f6rklarar han.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.3)” background_image=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-5.jpg” background_blend=”darken” min_height=”600px” min_height_tablet=”500px” min_height_phone=”350px” min_height_last_edited=”on|phone” height=”92vh” max_height=”1200px” max_height_tablet=”600px” max_height_phone=”400px” max_height_last_edited=”on|desktop” background_last_edited=”off|desktop” background_image_tablet=”https:\/\/kampanj.di.se\/ford\/wp-content\/uploads\/2024\/08\/cupra-15-mob.jpg” background_enable_image_tablet=”on” parallax_tablet=”off” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_right” vertical_offset=”70px” horizontal_offset=”100px” position_origin_a_tablet=”center_center” position_origin_a_phone=”center_center” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|desktop” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|desktop” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” max_width=”500px” animation_style=”fade” hover_enabled=”0″ positioning_tablet=”absolute” positioning_phone=”absolute” positioning_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”40px” header_letter_spacing=”-1px” position_origin_a=”bottom_left” position_origin_a_tablet=”center_center” position_origin_a_last_edited=”off|desktop” position_origin_f_last_edited=”off|desktop” position_origin_r_last_edited=”off|desktop” width=”100%” hover_enabled=”0″ header_text_align_tablet=”center” header_text_align_phone=”center” header_text_align_last_edited=”on|tablet” header_font_size_tablet=”35px” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” positioning_last_edited=”off|desktop” header_text_shadow_style=”preset3″ global_colors_info=”{}” theme_builder_area=”post_content” header_text_align=”right” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” disabled=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_fullwidth_image title_text=”smeg-1″ disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-1.jpg” parallax=”on” parallax_method=”off” min_height=”600px” min_height_tablet=”500px” min_height_phone=”350px” min_height_last_edited=”on|phone” height=”100vh” max_height=”1200px” max_height_tablet=”900px” max_height_phone=”450px” max_height_last_edited=”on|desktop” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_fullwidth_image][et_pb_fullwidth_image src=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/ford-kollage-1.jpg” title_text=”ford-kollage-mob” src_tablet=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/ford-kollage-1.jpg” src_phone=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/ford-kollage-mob.jpg” src_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.26.1″ _module_preset=”default” background_color=”#FBF4F1″ custom_padding=”40px||40px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” max_width=”620px” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Med uttryck som \u201dNot just products. Creations\u201d f\u00e5ngar f\u00f6retaget sin starka princip att kombinera teknisk innovation med en tydlig designfilosofi. Smeg har genom \u00e5ren haft uppm\u00e4rksammade samarbeten med framst\u00e5ende arkitekter och designers som Guido Canali, Piano Design studio, Mario Bellini, Marc Newson, Giancarlo Candeago, Matteo Bazzicalupo, Raffaella Mangiarotti, ett s\u00e4tt att s\u00e4kerst\u00e4lla produkter som b\u00e5de \u00e4r tidl\u00f6sa, innovativa och tilltalande.<\/p>\n Funktionella och samtidigt kreativa och delvis n\u00e5got lekfulla kollektioner i samarbete med Disney, Coca Cola och Dolce & Gabbana har n\u00e4stintill lett till kultstatus. Det ikoniska 50-talsinspirerade kylsk\u00e5pet \u00e4r \u00e4ven det ett exempel p\u00e5 hur Smeg f\u00f6renar retrostil med modern teknologi, och d\u00e4r designen f\u00f6rh\u00f6jer k\u00f6kets estetik.<\/a><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-1.jpg” title_text=”smeg-1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”30px||10px||false|false” custom_padding=”0px||0px||true|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”benton-txt” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_css_main_element=”font-size:14px;” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Smegs senaste samarbete med Dolce & Gabbana.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n \u00c4garen, Vittorio Bertazzoni, har sj\u00e4lv uttryckt vikten av att kombinera teknik med design, vilket han s\u00e4ger varit en avg\u00f6rande succ\u00e9faktor f\u00f6r Smegs produktutveckling:<\/p>\n \u2013 Sedan mitten av 70-talet har vi st\u00e4ndigt samarbetat med arkitekter \u2013 n\u00e5gra av dem mycket v\u00e4lk\u00e4nda. En arkitekt f\u00e5r i uppdrag att designa ett hotell, ett sjukhus, en byggnad eller en flygplats, och vad inneb\u00e4r det? Det betyder att den byggnaden \u00e4r avsedd att st\u00e5 d\u00e4r under l\u00e5ng tid \u2013 kanske \u00e5rhundraden. N\u00e4r de sedan n\u00e4rmar sig en produkt, anv\u00e4nder de samma logik. Produkten m\u00e5ste vara vacker, p\u00e5litlig och byggd f\u00f6r att h\u00e5lla i princip f\u00f6r evigt.<\/a><\/p>\n Smeg kan idag stoltsera med dotterbolag runt om i v\u00e4rlden. Bolaget \u00e4r fortsatt familje\u00e4gt och har nu under tre generationer kombinerat teknisk innovation med en passion f\u00f6r h\u00f6gkvalitativ italiensk design. Den interna designstudion \u00e4r lika sj\u00e4lvklar som satsningen p\u00e5 att st\u00e4ndigt bedriva noggrann forskning om estetik och stil.<\/p>\n \u2013 Det italienska arvet lever kvar p\u00e5 ett intensivt s\u00e4tt och pr\u00e4glar all produktutveckling \u00e4n idag, s\u00e4ger Ulrika Theander, Managing Director Smeg Nordic.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1000px” custom_padding=”40px||40px||true|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-cc-1.jpg” title_text=”smeg-cc-1×1″ src_tablet=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-cc-1×1-1.jpg” src_phone=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-cc-1×1-1.jpg” src_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.di.se\/smeg\/wp-content\/uploads\/2025\/03\/smeg-3.jpg” title_text=”smeg-3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” max_width=”620px” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Hon menar att det \u00e4r en identitet grundad p\u00e5 kunskap, kreativitet och stil:<\/p>\n \u2013 Det \u00e4r sp\u00e4nnande att se dagens svenska k\u00f6k med en allt st\u00f6rre uppskattning f\u00f6r lite mer f\u00e4rgm\u00e4ssigt tongivande och designmedvetna produkter. Smeg kan genom f\u00e4rg och form ta plats och s\u00e4tter k\u00f6ksutrustningen, som vi anv\u00e4nder dagligen, i centrum. Det handlar inte bara om funktion \u2013 det handlar om att h\u00f6ja vardagliga objekt till n\u00e5got exceptionellt.<\/p>\n I Norden har Smeg v\u00e4lbes\u00f6kta concept stores i Stockholm, Malm\u00f6 och K\u00f6penhamn.<\/p>\n \u2013 H\u00e4r finns m\u00f6jlighet att uppt\u00e4cka allt fr\u00e5n mindre k\u00f6ksmaskiner till spish\u00e4llar och ugnar med h\u00f6g prestanda, men ocks\u00e5 att uppleva det italienska arvet och den passion som genomsyrar varje produkt. Det \u00e4r en reflektion av tradition och hantverk, en drivkraft som fortfarande pr\u00e4glar Smeg i dag.<\/p>\n\u201dDet italienska arvet lever kvar p\u00e5 ett intensivt s\u00e4tt och pr\u00e4glar all produkt\u00adutveckling \u00e4n idag\u201d<\/h1>\n
En passion f\u00f6r italiensk design och innovation<\/h2>\n